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Live2026-09-11 19:45 UTC+20 todayUpdated
Maserati S.p.A.By Business

Maserati Marks 100 Years of Trident with Exhibition and Talks at Motor Valley Fest 2026

Maserati concluded a successful four-day presence at the eighth Motor Valley Fest in Modena, showcasing the MCPURA super sports car and hosting talks on innovation, heritage, and customer experience during its centenary…

Centenary of Trident logo
100 years
Maserati history
112 years

What Happened

The brand displayed the MCPURA super sports car in Ai Aqua Rainbow Fuoriserie color at the Courtyard of the Military Academy and an iconic Ghibli from the late 1960s in Piazza Roma. The festival also included 'Trident Talks' at the historic Modena plant, where executives discussed topics ranging from global trends to customer experience and the future of racing.

Trident Talks schedule

  1. 28 May 2026

    First Trident Talk: '100 Years of the Trident' with Cristiano Fiorio, Klaus Busse, Cristiano Bolzoni, and Matteo Panini.

  2. 29 May 2026

    Second Trident Talk: focus on BOTTEGAFUORISERIE project with Massimo Bottura, Ettore Maserati, Davide Baldini, and Camilla Rostagno.

Sessions held during Motor Valley Fest
  • Global Trends, New Frontiers and Human Responsibility with Santo Ficili
  • Heritage & Classic Cars – the timeless value of excellence with Cristiano Fiorio
  • The Future of Racing with Vincent Biard
  • Customer Experience – from product to emotion with Giuseppe Galassi
  • Talent Talk with Alessandra Bisol and Alessandro Lanzardo
“Motor Valley is the most authentic expression of Made in Italy excellence, in which artisanship, beauty and innovation come together.”
— Santo Ficili, Alfa Romeo CEO and Maserati COO

Why this matters

The event underscores Maserati’s commitment to its Italian roots and luxury identity while celebrating 100 years of the Trident logo and its first racing victory, reinforcing the brand's legacy and future direction.

Terms in This Story

Motor Valley
A region in Emilia-Romagna, Italy, known as a hub for luxury automotive brands like Ferrari, Lamborghini, and Maserati.
Fuoriserie
Maserati's bespoke customization program that allows customers to personalize their vehicles.
Trident
The three-pronged logo of Maserati, representing the brand's identity and heritage.
Read Original: Maserati S.p.A.

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