Maserati Takes Center Stage at the Business of Luxury Summit 2026
Maserati showcased its luxury vision and a first-ever customized GranCabrio soft top at the Financial Times' Business of Luxury Summit 2026 in Puglia, Italy.
- 22nd
- 100 years
What Happened
From May 17 to 19 at Borgo Egnazia in Fasano, Puglia, Maserati took center stage at the Business of Luxury Summit 2026, organized by the Financial Times. The summit's theme was 'Building resilience into luxury brands,' and Maserati's Chief Marketing Officer Cristiano Fiorio participated in an exclusive discussion. The brand showcased three emblematic models: GranCabrio, MCPura Cielo, and GT2 Stradale, along with a fleet of Grecale SUVs as courtesy cars.
“Being a key player at the Business of Luxury Summit, in the very year our iconic Trident logo celebrates its 100th anniversary, means sharing our vision and our DNA.”
- GranCabrio with first fully customized soft top in Maserati Blue
- MCPura Cielo in Night Interaction livery
- GT2 Stradale, the road-legal racing car
- Grecale SUVs as courtesy cars
Why this matters
The event highlights how luxury automakers leverage high-profile summits to reinforce brand identity and exclusivity, emphasizing personalization and heritage to stay competitive.
Terms in This Story
- Gran Turismo
- Italian for 'grand tour', referring to high-performance luxury cars designed for long-distance driving.
- Fuoriserie
- Maserati's personalization program allowing customers to customize vehicles.
- BOTTEGAFUORISERIE
- Maserati division overseeing personalization and lifestyle services.
- Motor Valley
- Region in Italy known for high-performance automotive engineering and manufacturing.
Summarised from the linked release; details can be imperfect — always verify against the original source.