Maserati to showcase MCPURA and host Trident Talks at Motor Valley Fest 2026
112
100
2,900
What Happened
Maserati will be the leading brand at the eighth Motor Valley Fest in Modena, Italy, from May 28 to 31, 2026. The festival honors the region's automotive excellence, and Maserati, founded in 1914, is the longest-running car brand in the Motor Valley. Visitors can see the MCPURA super sports car in the Courtyard of the Modena Military Academy, finished in a special Ai Aqua Rainbow color from Maserati Fuoriserie. The brand will also open its historic Viale Ciro Menotti plant for 'Trident Talks,' two exclusive events moderated by anchorwoman Tiziana Fait, focusing on the brand's history and the new BOTTEGAFUORISERIE project.
- Thursday May 28: Opening Conference with Santo Ficili (Alfa Romeo CEO, Maserati COO)
- Thursday May 28: Heritage & Classic Cars conference with Cristiano Fiorio (Maserati CMO)
- Thursday May 28: The Future of Racing conference with Vincent Biard (Head of Maserati Corse)
- Thursday May 28: Talk: '100 Years of the Trident' at Maserati showroom
- Friday May 29: Customer Experience conference with Giuseppe Galassi
- Friday May 29: Talent talk with Alessandra Bisol and Alessandro Lanzardo
Why this matters
The event celebrates Maserati's 112-year legacy, including the centenary of the Trident logo and its first sporting victory, reinforcing the brand's heritage and connection to the region's automotive excellence.
Terms in This Story
- Trident
- Maserati's logo, inspired by the Fountain of Neptune in Bologna, symbolizing strength and power.
- Fuoriserie
- Maserati's bespoke customization program that allows customers to personalize their vehicles.
- Motor Valley
- A region in Emilia-Romagna, Italy, known for its concentration of automotive manufacturers and motorsport heritage.
Related coverage
- Maserati returns to 1000 Miglia with historic A6 GCS/53 and current models
- Maserati Marks 100 Years of Trident and First Victory at Motor Valley Fest 2026
- Mercedes-Benz and TYTAN Technologies Sign MoU for Drone Defense Vehicles
- Hyundai Motor Group Says Real-World AI Integration Attracts Silicon Valley Engineers
- Mercedes-Benz Museum Announces Summer 2026 Events Including Open-Air Cinema and Urban Culture