Mercedes-Benz '140 Years. 140 Places' Tour Reaches Australia and New Zealand with New S-Class
Mercedes-Benz's global tour for its 140th anniversary continues, bringing the new S-Class to iconic locations across six continents.
- 50,000 km
- 140
- 6
What Happened
Following its world premiere on January 29, 2026, three new S-Class sedans began an extraordinary global journey covering over 50,000 kilometers across six continents. The convoy visits 140 selected sites symbolizing the brand's history, pioneering spirit, and global presence. Along the route, the new S-Class is accompanied by classic cars, current models, and local vehicles, creating unique encounters between past, present, and future.
World premiere of the new S-Class
Europe: Stuttgart through Switzerland, France, Spain, and Belgium
South America: Brazil, Argentina, Uruguay, and Chile
North America
Asia
The tour creates memorable personal moments for customers, Mercedes-Benz Club members, and fans through meet-and-greets, exclusive stories, and presentations. Community highlights shape the journey, and the adventure can be followed digitally via the Mercedes-Benz Community Hub, social media, and YouTube.
Why this matters
The tour engages customers and fans worldwide, celebrating the brand's heritage and innovation through exclusive events and cross-continental travel.
Summarised from the linked release; details can be imperfect — always verify against the original source.