Mercedes-Benz '140 Years. 140 Places' Tour Reaches India with New S-Class
Mercedes-Benz's transcontinental tour celebrating 140 years arrives in India, where the new S-Class will tackle the world's highest public road pass at Umling La.
- 140 years
- over 50,000 km
- 19,024 ft (5,799 m)
- 140 locations
What Happened
Mercedes-Benz is marking its 140th anniversary with an epic global tour titled '140 Years. 140 Places.' Three new S-Class limousines departed after the model's world premiere on January 29, 2026, traveling over 50,000 km across six continents. The convoy visits 140 carefully selected locations that symbolize the brand's history, pioneering spirit, and global presence. The tour includes classic cars and local vehicles at each stop, creating unique encounters between past, present, and future.
World premiere of the new S-Class; three limousines begin global tour
Tour reaches India, with stops in Delhi, Agra, Mumbai, Jaipur, Leh, and Umling La
Tour concludes in Stuttgart, Germany, where Mercedes-Benz originated
19,024 ft (5,799 m)feet/meters
Highest drivable public road in the world
- Delhi
- Agra
- Mumbai
- Jaipur
- Leh
- Umling La
The journey can be followed digitally through the Mercedes-Benz Community Hub and the brand's social media channels. New images are continuously added to the Mercedes-Benz Media Site. YouTube hosts provide video updates: Callum Mullin for Europe, Karl Shakur for South America, Benjamin Ortega for North America, Tom Exton for Australia, and Tucker Doss for India.
Why this matters
This global tour allows Mercedes-Benz to connect directly with customers and fans across six continents, showcasing the new S-Class in iconic locations. For Indian enthusiasts, it marks a rare opportunity to see the flagship sedan in extreme environments like the Himalayas, demonstrating its capability and brand heritage. The journey also reinforces Mercedes-Benz's commitment to experiential marketing and community engagement.
Summarised from the linked release; details can be imperfect — always verify against the original source.