Mercedes-Benz S-Class Global Drive Reaches Halfway Point in Singapore
The Mercedes-Benz S-Class world tour celebrating 140 years of innovation has reached its halfway point in Singapore after four months and 35,000 kilometers across 20 countries.
- 35,000 km
- 20
- 4 months
What Happened
After four months on the road, the three S-Class vehicles named Bertha, Carl, and Gottlieb have driven over 35,000 kilometers across 20 countries, visiting cities from Paris to Tokyo. The Singapore event marked the halfway point of the '140 YEARS. 140 PLACES' global drive, with over 2,000 attendees and 140 cars on display.
“Reaching the midpoint of our global S‑Class tour here in Singapore is more than an achievement. This milestone reflects the passion that connects our brand with Mercedes‑Benz customers, fans, and communities around the world. It is made possible by the unwavering dedication of our team and the engagement of our partners and guests. Together, we look ahead to the opening of the new Mercedes‑Benz St”
Mercedes-Benz announced the opening of its first Mercedes-Benz Studio in Southeast Asia, located in Singapore's 'Future of Us' Pavilion. The studio will be the brand's 18th worldwide and will serve as a key brand touchpoint in the region, offering cultural and community experiences.
The S-Class convoy has faced extreme conditions, from freezing alpine regions to tropical heat, and climbed to nearly 4,000 meters above sea level. The tour will continue to Australia, New Zealand, India, and Africa before returning to Stuttgart in October.
Why this matters
The journey demonstrates the S-Class's ability to handle diverse climates and terrains, while the announcement of a new Mercedes-Benz Studio in Singapore strengthens the brand's regional presence.
Terms in This Story
- S-Class
- The flagship luxury sedan model from Mercedes-Benz.
- Convoy
- A group of vehicles traveling together for mutual support.
- Mercedes-Benz Studio
- A dedicated brand experience space for customer engagement and cultural events.
Summarised from the linked release; details can be imperfect — always verify against the original source.