Mercedes-Benz's S-Class world tour celebrating 140 years reaches Africa
Three new S-Class sedans are driving across Africa as part of Mercedes-Benz's 50,000-kilometer, six-continent tour marking 140 years of innovation.
- 140
- 140
- 50,000+ km
- 6
What Happened
Mercedes-Benz is marking 140 years of innovation with an epic, transcontinental journey of the new S-Class. Three S-Class limousines set off after the model's world premiere on January 29, 2026, to visit 140 selected places across more than 50,000 kilometers and six continents. The route includes legendary roads, historical milestones and iconic metropolises, making the brand's innovative strength tangible worldwide. The convoy has now arrived in Africa, where it will traverse Kenya, Tanzania, Zambia, Zimbabwe, Namibia and South Africa, with highlights including the Equator line, Nairobi National Park and the Kilimanjaro mountain range.
World premiere of the new S-Class; the three-car convoy departs on the global tour.
The worldwide journey ends in Stuttgart, where Mercedes-Benz's history began.
- Europe – Switzerland, France, Spain, Belgium
- South America – Brazil, Argentina, Uruguay, Chile
- North America
- Asia, Australia, New Zealand and India
- Africa – Kenya, Tanzania, Zambia, Zimbabwe, Namibia, South Africa
Along the route, the convoy is accompanied by classic cars, current production models and local vehicles, creating unique encounters between the past, present and future of Mercedes-Benz. The journey generates personal moments for customers, members of Mercedes-Benz Clubs and fans through meet-and-greets, exclusive stories and presentations, as well as opportunities to experience the trip up close. Community highlights on site continuously shape the course of the tour. The journey can be followed digitally through the Mercedes-Benz Community Hub and social media channels, with new pictures added on the Mercedes-Benz Media Site.
- Europe – Callum Mullin
- South America – Karl Shakur
- North America – Benjamin Ortega
- Australia – Tom Exton
- India – Tucker Doss
Previously from Mercedes-Benz
Mercedes-Benz has been celebrating its 140th anniversary with multiple recent events. During Monterey Car Week, Mercedes-Benz Classic showcased vehicles from the 1886 Patent-Motorwagen to modern AMG models, and the brand's Classic Notes 2/2026 publication revisited key moments from its history. The Africa leg of the S-Class tour continues this broader anniversary celebration.
- Mercedes-Benz Classic Celebrates 140 Years at Pebble Beach with Historic Icons and Modern AMG
- Mercedes-Benz Classic Notes 2/2026 highlights 140 years of innovation with historic milestones
Background drawn from MotorClaw's earlier coverage of Mercedes-Benz's official releases.
Why this matters
The tour gives customers, club members and fans close-up experiences with the new S-Class through meet-and-greets, presentations and live digital coverage, reinforcing brand loyalty. It also highlights Mercedes-Benz's history and global presence across six continents. The journey concludes in Stuttgart in October 2026, where the company began.
Terms in This Story
- S-Class
- Mercedes-Benz's flagship line of luxury sedans.
- Limousine
- A luxury sedan, typically with a long wheelbase and often chauffeur-driven.
Summarised from the linked release; details can be imperfect — always verify against the original source.