Mercedes-Maybach Opens First European Atelier in Warsaw
Mercedes-Maybach has opened its first Maybach Atelier in Europe, a luxury retail space in Warsaw that combines physical and digital experiences.
- 500 sq m
- 2022
- 29 May 2026
What Happened
Mercedes-Maybach has opened its first European Maybach Atelier in Warsaw, Poland, located on Nowy Świat street. The 500-square-meter space is designed as an immersive experience hub, showcasing exceptional vehicles, materials, and personalized consultations. It also includes a MANUFAKTUR Lounge for bespoke vehicle customization and a Stars@Mercedes-Benz showroom featuring Mercedes-Maybach, Mercedes-AMG, and the G-Class under one roof.
First global Maybach Atelier opens in Shanghai, China.
First European Maybach Atelier opens in Warsaw, Poland.
“With the opening of the first Maybach Atelier in Europe, we are creating a new place where customers can experience the unique world of Mercedes-Maybach even more intensely and personally. At the heart of this concept is individual consultation, enabling tailor-made configurations in an environment entirely focused on personal preferences. Warsaw is a significant location for this next chapter, ex”
Why this matters
This expansion brings Maybach's exclusive retail concept beyond China, offering personalized luxury experiences in a new market and strengthening Mercedes-Benz's presence in Central and Eastern Europe.
Terms in This Story
- Atelier
- A dedicated retail space for a luxury brand, often featuring customization and exclusive experiences.
- MANUFAKTUR
- A Mercedes-Benz personalization program that allows customers to customize vehicle details such as materials and finishes.
- Salons Privés
- Private consultation rooms for personalized service and bespoke vehicle configuration.
Summarised from the linked release; details can be imperfect — always verify against the original source.