Michelin Partners with Rocket League Championship Series to Reach Younger Gamers
Michelin is deepening its video game involvement by partnering with the Rocket League Championship Series to connect with younger audiences.
- 3 billion
- nearly 100 million
What Happened
Michelin has announced a partnership with the Rocket League Championship Series, one of the most popular esports competitions globally. The brand aims to engage younger generations through gaming, which has become the largest entertainment market with over 3 billion players worldwide. Michelin has a 25-year history in video games, from Michelin Rally Masters to collaborations with Gran Turismo and Farming Simulator.
First Major in Boston
Second Major in Paris at Défense Arena
World Grand Final in the United States
“The increasing fidelity of racing games relies on technical partnerships of the highest standard. Michelin’s expertise plays a decisive role, particularly in the field of simulation.”
- Michelin Rally Masters
- Gran Turismo series
- Karmine Corp
- Le Mans Ultimate
- Farming Simulator
- Chef Life (exclusive partner)
Why this matters
Gaming is the world's largest entertainment market with over 3 billion players; by sponsoring a major esports league, Michelin aims to strengthen its brand among younger generations and stay relevant in digital culture.
Terms in This Story
- Rocket League
- A vehicular soccer video game where players control rocket-powered cars to hit a ball into the opponent's goal.
- Blast
- An esports tournament organizer that runs the Rocket League Championship Series.
- MICHELIN Guide
- A prestigious restaurant and hotel rating guide published by Michelin.
Summarised from the linked release; details can be imperfect — always verify against the original source.