Opel becomes Handball Bundesliga title sponsor and backs 2027 World Championship
Opel begins its first season as title sponsor of the Handball Bundesliga on August 27, with the trophy wearing the Opel logo and a triple deal covering the league, German national teams and the 2027 World Championship.
- 18.5 kWh/100 km
- 0 g/km
- 140
- 3
What Happened
The 2026/27 Opel Handball Bundesliga season starts on August 27 with THW Kiel taking on TBV Lemgo Lippe at 19:00 CEST. The Rüsselsheim-based carmaker enters its first season as the league's title sponsor, and the championship trophy now carries the Opel logo for the first time, following the earlier unveiling of a new composite logo. Opel says the partnership is built on shared values of precision, dedication, accessibility and constant reinvention.
“We are looking forward to the new season and to being a key player in this thrilling sport as the title sponsor of the Opel Handball Bundesliga. German professional handball perfectly reflects Opel’s ethos: to appeal to people’s emotions through precision and top performance, whilst always remaining approachable. We want to bring these shared values of German handball and Opel to life for everyone”
“At last, it’s starting again – from tomorrow, Thursday, the team of the Opel Handball Bundesliga will be competing for the German championship. Once again, the Opel HBL matches will thrill millions of people in the arenas and in front of their screens. This enthusiasm for handball exists because clubs and players tirelessly deliver on their promise of the highest quality and maintain a close bond ”
- Title sponsor of the Handball Bundesliga for three seasons
- Strategic partner of the German men's and women's national handball teams
- Official sponsor of the 2027 IHF Men's Handball World Championship in Germany, with Opel as official mobility partner at all venues
Opel calls the engraving of the new lettering on the silver trophy a symbolic moment in which three German institutions meet: a traditional craft, the most prestigious trophy in German handball, and a car manufacturer that has been developing and producing mobility solutions for people for 140 years. The Bundesliga is regarded as the strongest and most attractive league in the world, the company notes. The iconic Opel Blitz will make its mark on German handball in three ways at once. Opel also uses the sponsorship to showcase models built in Germany, including the Astra and Astra Sports Tourer from Rüsselsheim, the top-of-the-line Grandland SUV from Eisenach, and the new high-performance GSE models such as the Mokka GSE and the upcoming Corsa GSE.
Matchday 1 of the 2026/27 Opel Handball Bundesliga: THW Kiel vs TBV Lemgo Lippe
IHF Men's Handball World Championship in Germany, with Opel as official mobility partner
18.5 kWh/100 km
CO2 emissions 0 g/km; CO2 label A
Why this matters
For three seasons, Opel's name will be in front of millions of German handball fans through the Handball Bundesliga, the national teams and the 2027 World Championship, where Opel is official mobility partner. The sponsorship lets Opel link its brand to values it says it shares with handball: precision, dedication, accessibility and reinvention. Fans and viewers will see the Opel logo on the new championship trophy and across venues.
Terms in This Story
- Handball Bundesliga
- The top professional handball league in Germany
- IHF
- International Handball Federation, the global governing body for handball
- WLTP
- Worldwide harmonised Light vehicles Test Procedure, a standard used to measure vehicles' fuel/energy consumption and emissions
- CO2 label
- A European label that rates a vehicle's CO2 emissions efficiency on a scale from A to G
Summarised from the linked release; details can be imperfect — always verify against the original source.