Opel becomes strategic partner of German handball national teams and title sponsor of Handball Bundesliga
German automaker Opel will become strategic partner of the German women's and men's handball national teams and title sponsor of the men's Handball Bundesliga from July 1, 2026.
- 3 seasons
- July 1, 2026
- Second most popular sport in Germany
What Happened
Opel announced a comprehensive sponsorship deal with German handball. Starting July 1, 2026, Opel will be the strategic partner of the German women's and men's national handball teams and the new title sponsor of the Handball Bundesliga, now named 'Opel Handball-Bundesliga'. The agreements run for three seasons and include branding on jerseys, arena logos, and digital activations. Opel will also become the mobility partner of German handball.
“Opel and handball are a perfect match. Both stand for team spirit, motivation and dynamism.”
- Strategic partner of German women's and men's national handball teams from July 1, 2026
- Title sponsor of men's Handball Bundesliga for three seasons
- Opel wordmark and Blitz emblem on national team jerseys and Bundesliga team uniforms
- Opel becomes mobility partner of German handball
Opel has a history of sports sponsorship spanning over 130 years. The brand previously sponsored handball in the 1980s and 1990s. This new commitment is part of Opel's strategy to sharpen its sporting profile and engage with a family-oriented, down-to-earth fan base.
Why this matters
This three-season sponsorship strengthens Opel's brand presence in handball, the second most popular sport in Germany, and reinforces its 'Made in Germany' image.
Terms in This Story
- Handball Bundesliga
- The top professional men's handball league in Germany.
- Title sponsor
- A company that pays for the naming rights to a competition or team.
Summarised from the linked release; details can be imperfect — always verify against the original source.