Polaris Partners with Cleetus McFarland for Motorsports Content and Experiences
Polaris has entered a multi-year partnership with YouTube creator and racer Cleetus McFarland to create motorsports content and fan experiences.
2026
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What Happened
Polaris, a leader in powersports, announced a multi-year partnership with motorsports content creator Cleetus McFarland. The collaboration will integrate Polaris vehicles into McFarland's operations at the Freedom Factory, including content, events, and fan experiences. A video released on YouTube marks the start of the partnership.
“We are big fans of Cleetus and the community he has built. We couldn’t just watch from the outside; we had to be a part of it.”
“I built my community around freedom, horsepower, and having a good time, and Polaris fits that perfectly. They get the people, they get the spirit—hell yeah, brother—that’s what we’re all about.”
Why this matters
The partnership aims to introduce more people to powersports through authentic content and events, leveraging McFarland's large online community.
Terms in This Story
- powersports
- Motorized recreational activities such as off-road vehicles, snowmobiles, and boats.
- Freedom Factory
- Cleetus McFarland's content creation hub and event venue in Florida.
Summarised from the linked release; details can be imperfect — always verify against the original source.