Polaris Partners with Cleetus McFarland for Motorsports Content and Experiences
2026
1954
What Happened
Polaris, a leader in powersports, announced a multi-year partnership with motorsports content creator Cleetus McFarland. The collaboration will integrate Polaris vehicles into McFarland's operations at the Freedom Factory, including content, events, and fan experiences. A video released on YouTube marks the start of the partnership.
“We are big fans of Cleetus and the community he has built. We couldn’t just watch from the outside; we had to be a part of it.”
“I built my community around freedom, horsepower, and having a good time, and Polaris fits that perfectly. They get the people, they get the spirit—hell yeah, brother—that’s what we’re all about.”
Why this matters
The partnership aims to introduce more people to powersports through authentic content and events, leveraging McFarland's large online community.
Terms in This Story
- powersports
- Motorized recreational activities such as off-road vehicles, snowmobiles, and boats.
- Freedom Factory
- Cleetus McFarland's content creation hub and event venue in Florida.
Related coverage
- Polaris Sweeps Baja 500 UTV Podium as Branden Sims Takes Victory
- Polaris and Foundation for America's Public Lands Launch Grant Program for OHV Trail Improvements on BLM Lands
- U.S. Marine Corps Awards Polaris $98M Sole-Source Contract for MRZR Alpha ULTVs
- Mercedes-Benz and TYTAN Technologies Sign MoU for Drone Defense Vehicles
- Hyundai Motor Group Says Real-World AI Integration Attracts Silicon Valley Engineers