Scottie Scheffler Returns Claret Jug to Royal Birkdale in Custom Mercedes-Benz S-Class for The Open 2026
Scottie Scheffler, the reigning champion, returns the Claret Jug to Royal Birkdale in a unique Mercedes-Benz S-Class, marking the start of The Open 2026.
- 154th
- 140
- 11th
What Happened
The Claret Jug has returned to Royal Birkdale as Scottie Scheffler, current world number one and defending champion, presents the iconic trophy to The R&A ahead of The Open. As tradition dictates, the champion arrives in a Mercedes-Benz; this year, it is a one-of-a-kind MANUFAKTUR Made to Measure S-Class, handcrafted with custom design elements for The Open. The 154th Open takes place from July 12 to 19, 2026, at Royal Birkdale, one of the most historic links courses in England, hosting the major for the 11th time.
“The 'Return of the Claret Jug' is always a very special moment for us, underscoring our long-standing partnership with The R&A and The Open. Mercedes-Benz and The Open both stand for strong tradition and a clear view forward. With our '140 Years of Innovation' anniversary, we are building on exactly that and look forward to creating special experiences for fans, customers, and guests from around t”
“The 'Return of the Claret Jug' is a highlight every year and signals the start of a new Championship. Mercedes-Benz has accompanied this tradition for many years and contributes to a first-class experience during The Open week. We are very pleased to welcome Scottie Scheffler and the Claret Jug to Royal Birkdale.”
Mercedes-Benz has been an Official Patron and Official Car of The Open since 2011, also supporting the ISPS Handa Senior Open and the AIG Women's Open. During the championship week, the brand provides a shuttle fleet of electric and hybrid vehicles for players, officials, and selected guests. On-site activations include a display of the Patent-Motorwagen and the new S-Class, showcasing the brand's evolution from the invention of the automobile to modern innovation.
Mercedes-Benz brand ambassador Ludvig Åberg, 26, of Sweden will compete in his third Open. Ranked 20th in the world golf rankings, Åberg has established himself among the top players with strong results in 2026. His participation highlights the brand's ongoing support for elite golf talent.
140years
Mercedes-Benz marks 140 years since Carl Benz patented the first automobile in 1886.
Why this matters
This annual tradition underscores Mercedes-Benz's long-standing partnership with The Open and The R&A, showcasing the brand's commitment to blending tradition with innovation. For golf fans and luxury car enthusiasts, it highlights how corporate sponsorships create exclusive experiences, while the 140-year innovation celebration reinforces Mercedes-Benz's heritage.
Terms in This Story
- Claret Jug
- The trophy awarded to the winner of The Open, one of golf's major championships.
- The Open
- The oldest of golf's four major championships, organized by The R&A.
- MANUFAKTUR
- Mercedes-Benz's bespoke personalization program offering unique handcrafted design elements.
- The R&A
- The governing body for golf worldwide, based in St Andrews, Scotland.
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