Scout Motors Creates Emotionally Connected Sound Experience for Traveler SUV and Terra Truck
Scout Motors has designed over 70 sounds for its upcoming Traveler SUV and Terra truck, drawing on recordings from a vintage Scout, a Kentucky farm, and a Nashville guitar studio to create an emotional audio identity.
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What Happened
Scout Motors is developing a comprehensive audio experience for its upcoming Scout Traveler SUV and Scout Terra truck, with over 70 distinct sounds. The company's audio UX team recorded a vintage Scout vehicle in an anechoic chamber, captured field sounds from a Kentucky farm, and recorded a handcrafted acoustic guitar in a Nashville studio. These elements are blended into three sound pillars—Icon Preserved, Connection to the Land, and Humble American—that reflect the brand's heritage and identity.
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Designed for the Scout Traveler and Terra vehicles
- Icon Preserved: Raw, mechanical sounds from a vintage Scout, honoring heritage
- Connection to the Land: Rural textures from a Kentucky farm, grounding the experience
- Humble American: Warm tones from an acoustic guitar, reflecting handcrafted design
“Scout Community UX is about creating harmony between the physical and digital with a sound you don’t just hear, you feel and remember. It’s about creating space for connection; with the people in your life, and with your surroundings. A sound story that is truly Scout.”
Why this matters
The sound design aims to foster an emotional connection between drivers and their vehicle, making the audio experience an integral part of the brand identity. This approach highlights how automakers are using sensory design to differentiate their vehicles.
Terms in This Story
- anechoic chamber
- A room designed to absorb all sound reflections, used for precise audio recordings.
- sound pillar
- A thematic category of sounds that represent a brand attribute.
- audio UX
- The user experience related to sounds and audio feedback in a vehicle.
Summarised from the linked release; details can be imperfect — always verify against the original source.