Scout Motors Creates Emotionally Connected Sound Experience for Traveler SUV and Terra Truck
70+
What Happened
Scout Motors is developing a comprehensive audio experience for its upcoming Scout Traveler SUV and Scout Terra truck, with over 70 distinct sounds. The company's audio UX team recorded a vintage Scout vehicle in an anechoic chamber, captured field sounds from a Kentucky farm, and recorded a handcrafted acoustic guitar in a Nashville studio. These elements are blended into three sound pillars—Icon Preserved, Connection to the Land, and Humble American—that reflect the brand's heritage and identity.
70+sounds
Designed for the Scout Traveler and Terra vehicles
- Icon Preserved: Raw, mechanical sounds from a vintage Scout, honoring heritage
- Connection to the Land: Rural textures from a Kentucky farm, grounding the experience
- Humble American: Warm tones from an acoustic guitar, reflecting handcrafted design
“Scout Community UX is about creating harmony between the physical and digital with a sound you don’t just hear, you feel and remember. It’s about creating space for connection; with the people in your life, and with your surroundings. A sound story that is truly Scout.”
Why this matters
The sound design aims to foster an emotional connection between drivers and their vehicle, making the audio experience an integral part of the brand identity. This approach highlights how automakers are using sensory design to differentiate their vehicles.
Terms in This Story
- anechoic chamber
- A room designed to absorb all sound reflections, used for precise audio recordings.
- sound pillar
- A thematic category of sounds that represent a brand attribute.
- audio UX
- The user experience related to sounds and audio feedback in a vehicle.
Related coverage
- Scout Motors and readySC Open $25M Training Center in Blythewood
- Schaeffler and Sonatus bring Edge AI to motion control for software-defined vehicles
- FORVIA’s AirVision projection display wins People’s Choice Award at SID Display Week
- Can-Am Introduces BRP GO! On-Road Navigation for Motorcycles and 3-Wheel Vehicles
- Nissan, Quemix achieve world's first quantum-based vehicle aerodynamic simulation