SEAT & CUPRA set all-time sales record in 2025 despite market challenges
SEAT & CUPRA delivered 586,300 vehicles in 2025, a 5.1% increase year-over-year, setting a new company record.
- 586,300
- 328,800
- +69.2%
What Happened
SEAT & CUPRA sold 586,300 vehicles in 2025, surpassing the previous record of 574,100 from 2019. CUPRA drove growth with 328,800 deliveries (+32.5%), while SEAT declined 17% to 257,400 units. Electrified vehicle sales surged, with plug-in hybrids up 69.2% and battery electric vehicles up 65.9%.
- 586,300 (2025) vs 558,200 (2024), +5.1%
- 328,800 (2025) vs 248,100 (2024), +32.5%
- 257,400 (2025) vs 310,000 (2024), -17.0%
“2025 has been a landmark year, delivering record-breaking results that underscore the strength of our strategy and, in particular, CUPRA’s exceptional performance.”
Germany remained the largest market with 156,200 deliveries, followed by Spain (92,700) and the UK (64,300). CUPRA achieved a 2.22% European market share and received awards including Auto Motor und Sport's Trendiest Brand. The company opened a battery assembly plant and will begin production of the Electric Urban Car family in Martorell in 2026.
Why this matters
The record sales show strong customer demand for the brands, especially CUPRA's growth, and highlight the company's progress in electrification despite industry headwinds.
Terms in This Story
- PHEV
- Plug-in hybrid electric vehicle, which combines an internal combustion engine with a rechargeable battery.
- BEV
- Battery electric vehicle, powered solely by electricity stored in a battery.
- Electrification
- The process of adopting electric power for vehicle propulsion, including hybrids and pure electrics.
- Euro NCAP
- European New Car Assessment Programme, which tests vehicle safety and assigns star ratings.
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