Skoda Auto marks 23 years as Tour de France main partner; new electric Peaq to serve as Red Car
Skoda Auto is celebrating 23 years as the main partner of the Tour de France, with its electric flagship Peaq serving as the Race Director’s Red Car and the Epiq crossover making its public debut.
- 23
- 184
- 3,321 km
What Happened
Skoda Auto has been the main partner of the Tour de France for 23 years. This year, the race is especially significant as the new all-electric flagship Peaq will serve as the Race Director’s Red Car, and the electric Epiq city SUV crossover will be showcased to fans. The company’s partnership with the Tour remains a cornerstone of its sponsorship strategy, helping to connect with millions of cycling fans worldwide.
“Our partnership with the Tour de France remains a cornerstone of Škoda Auto’s sponsorship strategy, helping us connect with millions of cycling fans worldwide, including this year through the ‘Ooooh, that’s Epiq’ campaign and exclusive competitions on our WeLoveCycling.com platform.”
184 riders, 3,321 km, 54,450 m climbing
The 113th Tour de France runs from 4 to 26 July 2026, starting in Barcelona and finishing in Paris.
- Follow the race via the official Tour de France app, sponsored by Škoda Auto.
- Visit WeLoveCycling.com for news, behind-the-scenes updates, and prize competitions.
- Win a place on an amateur ride with four-time Tour de France winner Chris Froome.
Why this matters
The partnership provides a global showcase for Skoda's rapidly expanding all-electric lineup, reinforcing the brand's transition to electromobility while connecting with millions of cycling fans.
Terms in This Story
- Green jersey
- Awarded to the winner of the points classification in the Tour de France.
- Grand Départ
- The starting location of the Tour de France.
- Modern Solid
- Skoda's design language emphasizing strong, clean lines and a modern aesthetic.
Summarised from the linked release; details can be imperfect — always verify against the original source.