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Skoda Auto a.s.By Alternative Propulsion

Skoda Unveils Epiq Electric Crossover SUV at Ice Hockey Championship, Marks 33 Years as Sponsor

Skoda Auto used its 33rd year as main sponsor of the IIHF Ice Hockey World Championship to stage the world premiere of the Epiq, its most affordable all-electric crossover SUV, on May 19.

Years of sponsorship
33
Vehicles provided
53
World premiere date
19 May

What Happened

Skoda Auto has been the Official Main Sponsor of the IIHF Ice Hockey World Championship since 1993, and this year it will provide 53 all-electric Elroq and Enyaq vehicles to the organizers. The Czech carmaker will also host fan zones in Zurich and Fribourg with activities including puck shooting, trophy viewing, and karaoke in Elroq models.

“The IIHF Ice Hockey World Championship is a major international sporting event, which is why we are excited to be the Official Main Sponsor for the 33rd consecutive year. This year, the tournament will also host the world premiere of our new compact SUV crossover, the Škoda Epiq, on 19 May.”
— Martin Jahn, Škoda Auto Board Member for Sales and Marketing
All-electric vehicles provided

53vehicles

Skoda will supply Elroq and Enyaq models to support the championship's mobility needs.

On May 19, Skoda will unveil the Epiq, its entry-point electric crossover SUV, during the championship in Zurich. The Epiq is the first production model on the new MEB+ platform, offering front-wheel drive and modern assistance systems. It joins the Elroq and Enyaq in Skoda's EV lineup, with the Peaq expected in the second half of 2026.

Fan zone activities
  • Shoot pucks at an ice hockey goal
  • See the tournament's Most Valuable Player trophy up close
  • Pose with a giant goalie mask
  • Sing ice hockey chants in karaoke-equipped Elroq models

Why this matters

The Epiq, based on the new MEB+ platform, expands Skoda's EV lineup and aims to make electric mobility accessible to a broader audience, doubling the brand's electric vehicle portfolio in 2026.

Terms in This Story

IIHF
International Ice Hockey Federation, the governing body for international ice hockey.
MEB+ platform
Volkswagen Group's modular electric drive matrix, an evolution of the MEB platform for electric vehicles.
Read Original: Skoda Auto a.s.

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