Subaru Adds $50 to 2027 Delivery Fees, Cuts Outback Stickers by Up to $1,900
Subaru is charging $50 more to deliver every 2027 vehicle while lowering most Outback prices and adding a $32,995 entry version.
- $50
- $1,545
- $32,995
- $1,900
What Happened
Subaru of America has raised what it charges to move vehicles to dealers, adding $50 to the destination and delivery fee on every 2027 model from October 22, 2026. The company paired that increase with lower window stickers on the 2027 Outback, where most versions now cost less than before and a cheaper entry trim joins the range. The result is that buyers pay more for logistics but less for the crossover itself.
- Ascent and Outback: $1,545
- Forester, Crosstrek and Solterra: $1,525
- Impreza, WRX and BRZ: $1,295
Subaru also introduced a new 2027 Outback Base, listed at $32,995 before the destination charge and $34,540 once that fee is included. Stickers on the other Outback trims came down by between $95 and $1,900, which the company cast as repositioning the crossover to hand buyers more value.
$32,995
Becomes $34,540 after the destination charge is added.
Autoblog read the two changes together as a balancing act: the higher delivery fee helps Subaru cover rising logistics costs, while the softer Outback prices sharpen its window-sticker appeal among family crossovers. Dealers should have the 2027 Outback in early winter.
Why this matters
Anyone shopping a 2027 Subaru will find the delivery line on the window sticker $50 higher, though Outback buyers get some of that back through lower prices and a new cheaper entry trim. The split also shows how an automaker can shift cost into a fee that sits outside the advertised MSRP.
Terms in This Story
- destination charge
- A fee added to a new vehicle's price to cover moving it from the factory or port to the dealership; it is set by the manufacturer, not negotiated.
- MSRP
- Manufacturer's suggested retail price — the sticker price before taxes, fees and any dealer discount.
- trim
- A version of the same model with a defined set of features and equipment, usually at its own price.
A brief summary; details can be imperfect — always verify against the original source.