Tata Motors Repositions Curvv Coupe-SUV Lineup With New Series X Trims
Tata Motors Passenger Vehicles has rolled out the Curvv Series X in the Indian market, reorganizing features across the coupe-SUV catalog with an entry point of ₹9.99 lakh.
- ₹9.99 Lakh
- ₹10.99 Lakh
- ₹11.79 Lakh
- ₹12.90 Lakh
What Happened
Tata Motors Passenger Vehicles Ltd. unveiled its Curvv Series X model range, restructuring equipment tiers across its compact coupe-SUV offering. Customer pricing opens at a starting ex-showroom figure of ₹9.99 lakh for entry-spec Smart X editions and tops out at ₹18.99 lakh for flagship Accomplished X+ variants.
The reshuffled catalog adds two intermediate personas: Pure X+ priced at ₹11.79 lakh and Creative X+ at ₹12.90 lakh. The basic Pure X package at ₹10.99 lakh features a Harman-supplied 10.25-inch center display, wireless connectivity for Apple CarPlay and Android Auto, speed cruise control, keyless entry, six-speaker audio, automatic climate management, full-perimeter LED lighting, and safety cage construction. Upgrading to Pure X+ adds R17-inch alloy rims alongside cabin enhancements for an additional ₹80,000, and #DARK edition styling becomes selectable from ₹11.99 lakh.
Mid-tier Creative X+ packages at ₹12.91 lakh incorporate a panoramic glass roof, 360-degree surrounding vision cameras with blind-spot view assistance, R18-inch wheels, twin 10.25-inch digital screens combining instrumentation and infotainment, and synthetic leather upholstery with reclining second-row backrests.
Top-grade Accomplished X and Accomplished X+ versions reaching ₹18.99 lakh add Level 2 advanced driver assistance systems, hands-free powered tailgate operation, sequential LED indicators, front ventilated seating, a 9-speaker JBL premium acoustic system, dual-zone climate controls, air purification, Alexa connectivity, and an auto-dimming rearview mirror. Mechanical choices carry over unchanged, spanning 1.2-liter turbo-petrol, direct-injection turbo-petrol, and 1.5-liter diesel engines mated to manual and dual-clutch automatic gearboxes.
Why this matters
The commercial restructuring brings premium comfort and safety technology into more affordable price brackets to challenge mainstream midsize crossovers. Aligning the internal-combustion range with the trim structure established on its electric version helps streamline production and marketing while broadening volume reach.
Terms in This Story
- TMPV
- Tata Motors Passenger Vehicles Ltd., the passenger car manufacturing subsidiary of Tata Motors.
- Level 2 ADAS
- Advanced driver assistance features providing simultaneous steering and acceleration/braking support under human supervision.
A brief summary; details can be imperfect — always verify against the original source.