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Toyota28 MayConventionalHigh confidence

Toyota Launches Completely Redesigned Hilux in Japan

Base monthly sales target

690 units

Starting price (Z)

4,980,800 JPY

Cargo capacity

Up to 500 kg

What Happened

Toyota Motor Corporation launched a completely redesigned Hilux in Japan on May 28, 2026. The new Hilux features an updated exterior design inspired by the "Cyber SUMO" concept, combining strength with advanced styling. It is powered by a 2.8-liter 1GD-FTV diesel engine paired with a six-speed automatic transmission.

The Hilux has been sold in more than 190 countries since 1968 and is known for its high quality, durability, and reliability. In Japan, it is offered in two styles: the base Z and the tougher Z Adventure. The vehicle includes enhanced safety features like Toyota Safety Sense with Proactive Driving Assist and a Pre-collision Safety system, along with connected services such as Connected Navigation.

Base monthly sales target in Japan

690 units

Toyota aims to sell 690 units per month of the new Hilux in the Japanese market.

Starting price (Z grade, including tax)

4,980,800 JPYJPY

The Z grade starts at 4,980,800 yen, while the Z Adventure starts at 5,500,000 yen.

Why this matters

The Hilux, known for its durability and global popularity, gets a major update to remain competitive in the pickup market, offering improved comfort and off-road capabilities.

Terms in This Story

QDR
Quality, Durability, and Reliability; a key Toyota principle.
Part-time 4WD
A four-wheel-drive system that can be engaged or disengaged by the driver, typically for off-road use.
Multi-Terrain Select
A system that optimizes drive power and braking for different off-road surfaces.
Read Original: Toyota