TVS Apache Releases First Official Anthem 'The Apache DNA' to Celebrate 20-Year Legacy
TVS Motor Company's TVS Apache brand launched its first-ever official anthem, 'The Apache DNA,' marking 20 years of racing dominance and connecting with 6.5 million riders globally.
- 20 years
- 6.5 million
- 60+
What Happened
TVS Apache launched its first official anthem 'The Apache DNA' on February 27, 2026, celebrating the brand's 20-year racing heritage. The anthem, composed by rapper Brodha V, is available in six languages: English, Hindi, Marathi, Tamil, Telugu, and Kannada. TVS Apache has over 6.5 million riders across 60+ countries.
“For 20 years, TVS Apache has been the living expression of our racing DNA, an attitude and legacy that has empowered 6.5 million riders globally. 'The Apache DNA' anthem is our tribute to every rider who embodies the philosophy of TVS Apache.”
- Marking 20 years of racing legacy
- Available in 6 languages
- Composed by Brodha V
Why this matters
The anthem expands TVS Apache's presence into music and youth culture, deepening brand loyalty among its 6.5 million-strong rider community and positioning the brand beyond motorcycles.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
- ICE
- Internal combustion engine, the conventional petrol or diesel engine type.
Summarised from the linked release; details can be imperfect — always verify against the original source.