Valeo and holoride Expand Partnership to Scale In-Vehicle Extended Reality Gaming
Valeo and holoride are expanding their partnership to bring motion-synchronized extended reality gaming to production vehicles globally, building on the launch of the first XR racing game in a production car.
2026
2024
20.9 billion
What Happened
Valeo and holoride are accelerating the global rollout of in-vehicle extended reality gaming. By combining Valeo's ADAS sensor suite with holoride's Spatial Intelligence technology, they create motion-synchronized, environment-aware games that integrate the physical world into gameplay. The expanded portfolio includes new titles and customization capabilities for automakers, with live demonstrations at Auto China 2026.
Valeo Racer concept unveiled at SXSW
Initial partnership unveiled at CES 2026
Launch of R:Racing XR game in Renault Filante
Partnership expansion announced at Auto China 2026
“Through our partnership with holoride, combining our world-class ADAS expertise with their Spatial Experience Software Development Kit (SDK), Valeo Racer is redefining the in-car experience.”
Why this matters
This partnership shows how existing car sensors can be repurposed for entertainment, potentially turning travel time into interactive gaming experiences and making in-car entertainment more immersive.
Terms in This Story
- ADAS
- Advanced Driver-Assistance Systems; technologies that help drivers park, stay in lanes, and avoid collisions.
- Extended Reality (XR)
- An umbrella term for augmented reality (AR), virtual reality (VR), and mixed reality (MR) that blends digital and physical worlds.
- Spatial Intelligence
- Technology that interprets a vehicle's motion and environment to synchronize digital content with real-world conditions.
Summarised from the linked release; details can be imperfect — always verify against the original source.