Valeo wins two Gold Awards at Grand Prix de la Créativité RH for employer branding
Valeo has been awarded two Gold Awards at the Grand Prix de la Créativité RH for its employer brand campaign 'Challenge drives us forward' and its internal ambassador program 'V-Signers'.
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What Happened
Valeo received Gold Awards in two categories at the Grand Prix de la Créativité RH, an annual event organized by the ACCE that celebrates innovation in HR communication and employer branding. The awards were for 'Employer Brand' for the 'Challenge drives us forward' campaign and 'Internal Communication & Employee Engagement' for the V-Signers employee ambassador program.
To design its employer brand, Valeo conducted focus groups across 12 countries, interviewing employees from R&D, HR, business operations, and production. The resulting platform, 'Challenge drives us forward', reflects a culture of boldness, continuous learning, and innovation, aiming to empower employees to solve mobility and sustainability challenges.
“At Valeo, we wanted to create an employer brand that truly reflects the pride of our teams and our culture built on agility, unity, and courage. Our promise is clear: joining Valeo means embracing challenges and growing through them.”
Why this matters
The awards highlight Valeo's success in attracting talent and engaging employees through creative HR communication, which is key for a company competing in the evolving automotive industry.
Terms in This Story
- employer branding
- The process of promoting a company as an attractive employer to current and potential employees.
- employee ambassador program
- A program that encourages employees to represent and promote their company's brand and culture.
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