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Volkswagen Group24 MarBusinessHigh confidence

Volkswagen Group Extends Art Sponsorships with Berlin Nationalgalerie Institutions

Key figure

2026

Figure 2

2027

Figure 3

2025

What Happened

The Volkswagen Group Art4All initiative provides free or discounted admission, guided tours, and educational programs at both venues. Starting April 2, the Neue Nationalgalerie will offer free admission on the first Thursday of every month from 4 p.m. to 8 p.m., along with live art and open exchanges. The Hamburger Bahnhof will receive support for educational activities and as program partner for its annual Open House Days on June 12-14.

Key Dates
  1. April 2, 2026

    Neue Nationalgalerie launches free admission program with a special concert by French pianist David Kadouch.

  2. June 12-14, 2026

    Hamburger Bahnhof annual Open House Days, supported by Volkswagen Group.

  3. 2026-2027

    Volkswagen Group funds a fellow and a curator at both museums.

Reliable support for culture and the arts is currently far from guaranteed. In times of necessary cost-cutting measures across all sectors, continuing to support our cultural partners sends an important message.
Benita von Maltzahn, Head of Volkswagen Group’s International Cultural Engagement

Why this matters

The extended partnerships lower barriers to art access and support cultural education, reflecting Volkswagen's commitment to social responsibility.

Terms in This Story

EV
Electric vehicle, a vehicle powered fully or partly by electricity.
Read Original: Volkswagen Group