Volvo Cars to become exclusive distributor for Lynk & Co in Europe from January 2027
Volvo Cars and Geely Auto have finalized a deal that makes Volvo the exclusive distributor of Lynk & Co vehicles in Europe from January 2027, selling and servicing them through Volvo's own retail network.
- January 2027
What Happened
Volvo Cars and Geely Auto have finalized the agreement for their previously announced commercial partnership for Lynk & Co in Europe. From January 2027, Volvo Cars will become the exclusive distributor of Lynk & Co vehicles in Europe and will be responsible for the brand's commercial operations in the region. As distributor, Volvo Cars will leverage its established commercial infrastructure, including Volvo Cars' retailers and its service network. The Lynk & Co business at Volvo Cars will be led by Martin Persson, reporting to Chief Commercial Officer Erik Severinson.
- From January 2027, Volvo Cars becomes the exclusive distributor of Lynk & Co vehicles in Europe.
- Volvo Cars takes responsibility for Lynk & Co's commercial operations in the region.
- Volvo Cars will use its established commercial infrastructure, including its retailers and service network.
- The Lynk & Co business at Volvo Cars is led by Martin Persson, reporting to Chief Commercial Officer Erik Severinson.
- Lynk & Co continues to design, develop and certify its global product portfolio as part of Geely Auto Group and preserves its core brand values of being trendy, vibrant and personal.
- Volvo Cars and Lynk & Co are both represented in Europe through selected shared retail locations.
- Volvo Cars is the exclusive distributor of Lynk & Co vehicles in Europe and is responsible for the brand's commercial operations.
Volvo Cars says the partnership, with clear brand differentiation, will increase the sales and servicing business for its retail partners and act as a true complement to Volvo Cars' product line-up, broadening the total consumer base. For Lynk & Co, it is described as strengthening the brand's market presence and improving customer access across Europe, ultimately supporting its continued growth. The companies say the deal reinforces their long-standing collaboration in Europe and marks a strategic shift for Lynk & Co toward a more scalable retail approach through Volvo's established network and European dealers and service points.
“This agreement enables Volvo Cars and our retail partners to reach more customers with a broader and differentiated portfolio of cars and through increased sales and service opportunities.”
“This partnership brings together Volvo Cars' established commercial infrastructure and Lynk & Co's distinctive brand and product proposition. We will work closely with Volvo Cars to turn this partnership into sustainable long-term growth.”
Previously from Volvo Cars
Volvo Cars sold 148,239 cars in June-August 2026, down 7.4% year on year, as a China downturn and softer US demand for electric cars weighed on results. The company has also been increasing its product commitment to long-range plug-in hybrids across Europe, preparing enhanced battery packages for key models including the XC60 as European electric adoption moderates.
- Volvo Cars sales fall 7.4% in June-August on China downturn and weak US EV demand
- Volvo Cars Expands Long-Range PHEV Allocation as European Electric Adoption Moderates
Background drawn from MotorClaw's earlier coverage of Volvo Cars's official releases.
Why this matters
The deal hands Lynk & Co's European sales and service to Volvo Cars' existing retailers and service network, so Volvo's retail partners stand to gain extra sales and servicing business. Lynk & Co, part of Geely Auto Group, gains access to a wider European network as it moves to a more scalable retail approach, and European buyers get more locations to see and service its cars.
Terms in This Story
- Distributor
- A company that takes on the sale of a manufacturer's vehicles in a region, handling the commercial operations and using its own retail and service network.
- Geely Auto Group
- The automotive group that Lynk & Co is part of.
- Lynk & Co
- A car brand within the Geely Auto Group whose vehicles Volvo Cars will distribute in Europe.
Summarised from the linked release; details can be imperfect — always verify against the original source.