World Ducati Week 2026 Breaks Attendance Record with 118,036 Fans from 94 Countries
Ducati's 100th-anniversary World Ducati Week drew a record 118,036 attendees from 94 countries over three days at the Misano World Circuit, making it the largest edition ever.
- 118,036
- 94
- 37
- 18 km
What Happened
The 100th-anniversary World Ducati Week (WDW) at the Misano World Circuit from July 5-7, 2026, set new records with 118,036 visitors from 94 countries. The event, themed 'Live the Legend – Celebrate 100 Years Together,' gathered 275 Ducati Official Clubs, 37 world champions among past and present riders, and showcased the brand's history, present, and future. Digital engagement reached over 20 million social media impressions and 2 million page views.
Traditional parade led by CEO Claudio Domenicali and the mayor of Misano, stretching 18 km along the Riviera to Samsara Beach.
Emotional ceremony with 36 riders on stage, including legends Casey Stoner and Troy Bayliss, followed by a drone and fireworks show honoring 100 years of Ducati.
Lenovo Race of Champions featuring 16 riders on identical Panigale V4 Tricolore; Nicolò Bulega won ahead of Alberto Surra and Lorenzo Baldassarri.
“The anniversary edition of the World Ducati Week exceeded all expectations. Thanks to the extraordinarily high number of visitors, it was the largest and most international edition of all time.”
In the Lenovo Race of Champions, Nicolò Bulega won the show race, followed by Alberto Surra and Lorenzo Baldassarri. MotoGP stars Francesco Bagnaia placed fifth, while IDM champion Lukas Tulovic finished ninth, beating several MotoGP and Superbike riders. Tulovic said he gave his best and hopes to participate again in 2028.
- 118,036 visitors from 94 countries
- 275 Ducati Official Clubs
- 37 world titles represented
- 18 km parade length
- 110 hours of entertainment
- 95,000 photos taken by event photographers
Other attractions included the V4 Elite Cup (won by Denis Magalotti and Paul Buchmann), the Lenovo V2 Future Champ Academy (won by Jesus Torres and Andrea Migno), the Heritage Village with a contest won by Piero Guerrini's 1999 Ducati 996 SPS Factory Replica, and the world premiere of the Desmo450 SM, Ducati's first supermotard model. The event also featured stunt shows, augmented reality experiences, and supported the anti-violence charity CHIAMA chiAMA.
Previously from Ducati Motor Holding S.p.A.
Ducati's 2026 World Ducati Week featured the Lenovo-sponsored Race of Champions and V2 Future Champ Academy, following Lenovo's July 2026 announcement as title partner of the new Academy aimed at discovering young racing talent.
Background drawn from MotorClaw's earlier coverage of Ducati Motor Holding S.p.A.'s official releases.
Why this matters
The record-breaking attendance shows the global passion for Ducati and its community. For fans, it was a once-in-a-century celebration of the brand's heritage and racing legacy. The event also boosted tourism in the Misano region and highlighted Ducati's commitment to social and environmental causes.
Terms in This Story
- Ducatisti
- Ducati enthusiasts and fans, often members of Ducati Official Clubs.
- Panigale V4
- Ducati's flagship sportbike model with a V4 engine.
- Race of Champions
- A show race where top Ducati riders compete on identical motorcycles.
Summarised from the linked release; details can be imperfect — always verify against the original source.