AITO to enter Europe in autumn 2027, shows four models at Paris Motor Show
SERES Group's luxury EV brand AITO used the 2026 Paris Motor Show to announce it will launch in Europe in autumn 2027, with four models on display.
- Autumn 2027
- over 1.2 million
- 40 billion km
- more than 10.6 billion km
What Happened
AITO, the luxury intelligent electric vehicle brand of SERES Group, showcased the AITO 9, AITO 8, AITO 7 and AITO 6 at the 2026 Paris Motor Show. The brand presented them under the theme "Intelligence Redefining Luxury", saying the theme shows how its brand philosophy comes to life through its products and customer experience. At the same event it announced it will launch in the European market in the autumn of 2027, describing the move as another major step in its global development and setting out its plans for market entry and development across Europe.
AITO shows the AITO 9, 8, 7 and 6 at the Paris Motor Show and announces its European market entry plan.
AITO targets a five-star Euro NCAP rating under the 2026 standards, building on EU Whole Vehicle Type Approval.
Planned launch in the European market.
Ahead of its European launch, AITO is laying the groundwork for market integration, with regulatory compliance and localisation at the heart of its preparations. At product development level, the brand is building on EU Whole Vehicle Type Approval (WVTA) as its foundation, with the goal of achieving a five-star Euro NCAP rating under the 2026 standards, making safety an integral part of every stage. AITO says it aims to establish a strong foundation for European entry through rigorous safety standards, and frames safety as its greatest luxury.
- Tailoring to European road conditions, driving preferences and local lifestyles
- Working with partners to adapt intelligent driver assistance and parking assistance to local roads and driving scenarios
- Developing a localised service network covering intelligent diagnosis and mobility services
- Local spare-parts supply and dedicated customer service teams
over 1.2 million
AITO says this reflects its reputation for safety, quality and customer satisfaction at home.
AITO's global push rests on what it calls an integrated foundation of technology and intelligent manufacturing. The core vehicle technology platform behind its products is the SERES MF Platform, which integrates key capabilities across powertrains, chassis, an intelligent central hub, cabin-ADAS integration and intelligent services. Complementing that platform is the SERES Super Factory, powered by an "Industrial Brain", which brings ecosystem partners across the value chain together for data connectivity and collaboration across information, logistics and technology flows. AITO says these capabilities support product refinement, consistent quality and an enhanced customer experience as it expands into new markets.
“For AITO, New Luxury is where traditional luxury meets technological luxury. We pair exceptional performance, refined comfort and craftsmanship with cutting-edge intelligence across both our vehicles and services to create a more elevated luxury experience. It is about putting technology to work for people. As we expand globally, we look forward to bringing this philosophy to customers worldwide.”
Previously from SERES Group
AITO's European plan follows a run of activity in its home market. In September 2026, SERES Group's founder personally handed over the first AITO 9 Ultimate vehicles at the company's Super Factory in Longxing, Chongqing, after buyers joined the final inspection. In August 2026, SERES reported RMB 57.493 billion in first-half revenue and a 34.8% R&D jump, while AITO deliveries rose 10.2% year on year.
- SERES hands over first AITO 9 Ultimate vehicles at Chongqing Super Factory
- SERES First-Half Revenue Hits RMB 57.493 Billion, AITO Deliveries Up 10.2%
Background drawn from MotorClaw's earlier coverage of SERES Group's official releases.
Why this matters
The announcement gives European buyers a concrete timeline for a new luxury electric brand arriving on their market, and signals more competition in that segment. AITO is preparing for EU Whole Vehicle Type Approval and a five-star Euro NCAP target under 2026 standards, and plans a local service network covering parts, mobility services and customer support. That preparation work involves partners and suppliers it is adapting to European roads and driving habits.
Terms in This Story
- EU Whole Vehicle Type Approval (WVTA)
- An EU approval process that certifies a vehicle model meets the bloc's requirements, allowing it to be sold across member states without separate national approvals.
- Euro NCAP
- An independent European programme that crash-tests new cars and awards star ratings, with five stars being the highest score.
- intelligent driver assistance
- Electronic systems that help a driver with tasks such as steering, braking or parking, while the driver remains responsible for the vehicle.
Summarised from the linked release; details can be imperfect — always verify against the original source.