Bajaj Auto's 'My Pulsar Story' Campaign Runs July 21 to Sept 4, 2026 with NS400z Prizes
Bajaj Auto invites riders worldwide to share their Pulsar stories on Instagram for a chance to win a Pulsar NS400z, celebrating the model's 25-year legacy.
- 25 years
- over 2 crore (20 million)
- over 100
What Happened
Bajaj Auto launched 'My Pulsar Story' from July 21 to September 4, 2026. Riders can post stories on Instagram using #MyPulsarStory and tagging @mypulsarofficial. Weekly winners get rewards, and one winner per country receives a Pulsar NS400z. The campaign invites content in formats including photos, videos, and AI-generated art.
over 2 crore (20 million)
Pulsar is available in 125cc to 350cc and sold in over 100 countries.
- Photographs
- Reels
- Videos
- Artwork
- Music
- Performances
“Every Pulsar has a story, but more importantly, every rider has one. For 25 years, Pulsar has been more than just a motorcycle. It has inspired a generation to embrace performance motorcycling, enabled millions of first rides, and brought together a passionate community that spans countries, cultures and generations.”
Previously from Bajaj Auto
Bajaj Auto recently introduced the Pulsar NS400z, a 349cc motorcycle. The NS400z was launched with a lower GST rate of 18%, offering Indian riders savings of up to ₹24,500.
Background drawn from MotorClaw's earlier coverage of Bajaj Auto's official releases.
Why this matters
The campaign marks a quarter-century of the Pulsar brand, which has sold over 20 million units globally. By engaging riders directly, Bajaj aims to reinforce its community and potentially attract new customers. Winners from each country receive a new Pulsar NS400z, adding to the appeal.
Terms in This Story
- Pulsar
- A line of sports motorcycles manufactured by Bajaj Auto since 2001.
- cc
- Cubic centimeters, a unit of engine displacement commonly used to indicate engine size and power.
Summarised from the linked release; details can be imperfect — always verify against the original source.