Bridgestone Outlines 2026 Motorsports Plans, from SUPER GT to INDYCAR and EWC
Bridgestone will continue supplying tires for major racing series in 2026, including SUPER GT, INDYCAR, and the Endurance World Championship, leveraging motorsports as a mobile laboratory to refine tire technology.
10 consecutive years
5 consecutive years
27 consecutive seasons
What Happened
Bridgestone announced its 2026 motorsports activities, covering four-wheel and two-wheel racing globally. The company supplies tires under the Bridgestone POTENZA brand for four-wheel events and BATTLAX for motorcycles, while Firestone supports the NTT INDYCAR SERIES. Bridgestone views motorsports as a mobile laboratory to develop and refine tire technologies that ultimately benefit consumer and commercial tires.
- AUTOBACS SUPER GT
- NTT INDYCAR SERIES
- FIM Endurance World Championship
- KYOJO CUP
- Monster Energy AMA Supercross
“Motorsports is the ultimate team sport. Everyone involved will come together as 'One Team,' embracing the challenge of motorsports with passion and supplying tires we have poured our hearts and souls into.”
Why this matters
Bridgestone's racing involvement drives tire innovation for everyday vehicles, as technologies tested on the track improve consumer tire performance and safety.
Terms in This Story
- POTENZA
- Bridgestone's high-performance tire brand for passenger cars and racing.
- BATTLAX
- Bridgestone's tire brand for motorcycles, used in racing.
- Genbutsu-Genba
- A Japanese management philosophy meaning decision-making based on verified, on-site observations.
- Bridgestone E8 Commitment
- Bridgestone's corporate commitment consisting of eight values starting with 'E' to guide sustainable management.
Summarised from the linked release; details can be imperfect — always verify against the original source.