BRP Launches Branded Retail Financing Program for U.S. Dealers and Customers
BRP is launching its own U.S. retail financing program on August 24, 2026, promising fast approvals and customized lending through its dealer network.
- CA$8.4 billion
- over 110
- close to 17,000
What Happened
BRP Inc. (TSX/NASDAQ: DOO) has announced the launch of BRP Financial Services, a branded retail financing program for U.S. consumers and dealers. The program goes live on August 24, 2026 and is designed to provide a seamless financing experience with fast approvals, customized lending options, and dedicated support. It is powered by Octane, combining the strength and trust of the BRP brand with a long-standing partner's expertise in underwriting, funding, and loan services. The offering is tailored to BRP products and riders, providing an end-to-end BRP-branded experience from purchase through ownership.
- Seamless financing experience
- Fast approvals
- Customized lending options
- Dedicated support
BRP announces BRP Financial Services
BRP Financial Services goes live in the United States
“Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us. BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals, and strengthen their long-term customer relationships. The offering aims to make product ownership more accessible to consumers, while mai”
“The launch of BRP Financial Services represents an important milestone for our business. It aligns with our long-term strategic objectives and positions the Company to capitalize on untapped opportunities within our industry. By introducing our own branded finance offering, we expect to improve operational efficiency for BRP, while strengthening our competitive position in the market.”
Why this matters
BRP is entering the lending business itself, giving its U.S. dealers a branded financing tool to close more sales and giving customers a smoother path to ownership. The program aims to strengthen dealer support, improve the customer journey, and boost BRP's long-term growth and competitive position in the powersports market.
Terms in This Story
- Retail financing
- A loan or credit product offered directly to a consumer for the purchase of a product, such as a vehicle.
- Underwriting
- The process by which a lender evaluates a borrower's creditworthiness and decides whether to approve a loan.
- Powersports
- Motorized recreational vehicles such as snowmobiles, watercraft, and off-road vehicles.
Summarised from the linked release; details can be imperfect — always verify against the original source.