BRP Wins Four Red Dot Design Awards, Including Best of the Best for Sea-Doo Switch Fish
BRP received four Red Dot Design Awards, with the Sea-Doo Switch Fish earning the top 'Best of the Best' honor.
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What Happened
BRP Inc. won four Red Dot Design Awards, including the top 'Best of the Best' for the Sea-Doo Switch Fish, at the 2026 Red Dot Award ceremony in Germany. The awards recognize BRP's design excellence across its powersports lineup. Denys Lapointe, Chief Design Officer, passed the 'Red Dot: Design Team of the Year' trophy to the 2026 winner, marking a milestone for BRP.
“After having the honor of presenting this year's 'Red Dot: Design Team of the Year 2026' title to our successors, I am particularly proud to see our team's exceptional work continue to shine in the industry. These accolades demonstrate the strength of our design vision, and being recognized by our peers internationally is a source of immense pride.”
BRP becomes first Canadian team to receive 'Red Dot: Design Team of the Year' title.
Denys Lapointe passes the 'Red Dot: Design Team of the Year' trophy to the 2026 winning team at the ceremony in Germany.
- Sea-Doo Switch Fish – Best of the Best; modular pontoon that transforms from fishing boat to recreational watercraft with nearly 100 customizable components.
- Can-Am Outlander MAX 6x6 – Extreme-terrain ATV with modular cargo bed and removable LinQ system.
- Can-Am Outlander Electric – Electric ATV with quiet, zero-emission ride, 5-inch color display, and modular seats.
- Can-Am Defender HD11 – Cabin with abundant natural light, ergonomic design, and robust materials.
Why this matters
The awards underscore BRP's global standing in design, reinforcing its brand strength among powersports consumers. The recognition may boost customer confidence and attract enthusiasts who value innovative, modular designs. The Sea-Doo Switch Fish's modular fishing-to-recreational transformation exemplifies BRP's consumer-focused innovation.
Terms in This Story
- Red Dot Design Award
- International design competition that recognizes product design excellence.
- Best of the Best
- The highest honor in the Red Dot Design Awards, given to the most outstanding designs.
- LinQ system
- BRP's modular attachment system that allows quick mounting and removal of accessories.
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