BYD Group becomes Official Automotive Partner of Paris Saint-Germain through 2029
BYD, the world's leading new-energy vehicle manufacturer, has signed a three-year global partnership with Paris Saint-Germain to become the club's Official Automotive Partner through June 2029.
- 3 years (through June 2029)
- 2025 and 2026 (consecutive)
What Happened
BYD, the world's leading manufacturer of new-energy vehicles, and Paris Saint-Germain have announced a three-year global partnership making BYD the club's Official Automotive Partner through June 2029. The partnership will include worldwide campaigns, exclusive content featuring both men's and women's teams, immersive fan activations, and unique experiences for supporters. BYD will also have prominent visibility at Parc des Princes, and vehicles from BYD and DENZA will support PSG's day-to-day operations.
- Worldwide campaigns
- Exclusive content with men's and women's teams
- Immersive fan activations and unique fan experiences
- Prominent visibility at Parc des Princes stadium
- Supply of BYD and DENZA vehicles for daily operations
“We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition and innovation. At BYD, we share the same determination to challenge convention, inspire progress and connect with people through innovation. This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional exp”
“We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world's fastest-growing and most innovative companies, BYD is a natural partner for the Club. Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world.”
Both Paris Saint-Germain and BYD have transformed their respective industries by challenging conventions and embracing innovation. They aim to inspire fans worldwide while setting new standards for innovation, performance, and excellence.
Previously from BYD
BYD's partnership with Paris Saint-Germain follows its recent sponsorship of the Khaleeji 27 football tournament as Official Automotive Partner, announced in June 2026.
Background drawn from MotorClaw's earlier coverage of BYD's official releases.
Why this matters
This partnership links a top EV maker with a globally iconic football club, allowing BYD to reach PSG's massive fanbase and promote sustainable mobility. PSG gains a high-profile partner for its operations and fan engagement. It could influence football fans to consider new-energy vehicles.
Terms in This Story
- New-energy vehicles
- Vehicles powered by alternative energy sources, such as battery electric or plug-in hybrid vehicles.
- DENZA
- BYD's premium automotive brand for high-end electric vehicles.
- Parc des Princes
- The home stadium of Paris Saint-Germain in Paris, France.
Summarised from the linked release; details can be imperfect — always verify against the original source.