Chery aims to add 1 million family users in 2026, unveils 'For Family' brand proposition at global summit
At its 2026 International Summit in Wuhu, Chery set a target to add 1 million global family users this year and unveiled a 'For Family' brand proposition backed by new products and technologies.
- 1.344 million units
- 642%
- 1 million
What Happened
Chery held its 2026 Brand International Summit in Wuhu, China, on April 26, gathering nearly 1,000 dealer partners and industry guests from 120 countries. The company launched its new brand proposition 'For Family' and outlined a medium-to-long term development plan from 2026 to 2030, targeting to add 1 million global family users in 2026 and serve over 10 million cumulative family users by 2030.
18 million+users
Including more than 4 million family-oriented users globally.
- 1.344 million units
- 642%
- 1 million
- Brand: 'For Family' proposition with core DNA of space, safety, and tech.
- Product: 13 new models in two years covering gasoline, hybrid, and EV powertrains.
- Technology: Solid-state batteries, AI agents, and VPD parking system.
- Partnership: Add 35 global partners in 2026 and build family mobility ecosystem.
“Numbers are cold, but trust is warm. CHERY will guard the travel trust of millions of families worldwide with solid strength and unchanging original aspiration.”
Why this matters
Chery's aggressive growth plan signals its ambition to become a top global family car brand, with a focus on electrification and smart features to compete with established automakers.
Terms in This Story
- Hybrid
- A vehicle that combines a gasoline engine with an electric motor to improve fuel efficiency and reduce emissions.
- Solid-state battery
- A battery technology that uses solid electrodes and a solid electrolyte, offering higher energy density and improved safety over conventional lithium-ion batteries.
- AI agent
- An artificial intelligence system that can perceive its environment, make decisions, and perform tasks autonomously or semi-autonomously.
Summarised from the linked release; details can be imperfect — always verify against the original source.