Chery Group opens European Operations Center in Barcelona, launches Spain R&D Institute
Chery Group has inaugurated its first overseas regional operations center in Barcelona, Spain, alongside a new R&D institute, marking a major step in its European expansion.
18
100,000+
39,000 units (up 200% YoY)
What Happened
Chery Group officially inaugurated its European Operations Center in Barcelona on April 8 (local time), also launching the Chery Spain R&D Institute. The center is Chery's first overseas regional operations hub, integrating operations, compliance, supply chain, finance, and public affairs. Chairman Yin Tongyue stated the goal is to 'build a system that better understands Europe and better serves the European market.'
200%year-on-year
Chery sold 39,000 units in UK and EU markets from January to February 2026.
Chery partners with EV MOTORS to revive Spanish brand EBRO, creating over 1,000 jobs.
European Operations Center and Spain R&D Institute inaugurated in Barcelona.
- Chery operates in 18 European markets with over 100,000 users.
- NEV exports to Europe surged 250% year-on-year in Jan-Feb 2026.
- One in five Chery NEV exports goes to Europe.
Why this matters
The center will serve as Chery's European hub for operations, compliance, and supply chain, supporting its rapid growth in the region and moving from exporting to local integration.
Terms in This Story
- NEV
- New Energy Vehicle, including battery electric, plug-in hybrid, and fuel cell vehicles.
- R&D Institute
- Research and Development facility focused on innovation and new technologies.
- EBRO
- A Spanish automotive brand revived by Chery in 2024 through a joint venture.
Summarised from the linked release; details can be imperfect — always verify against the original source.