Chery Hosts Family-Focused Football Watch Parties Across Four Flagship Markets

Chery staged car-owner football viewing events across multiple markets during the tournament, drawing on its presence in more than 120 countries and regions. South Africa, Ecuador, Iraq, and Australia served as flagship markets, combining football fervor with local flavor to connect thousands of households. The brand says the gatherings put its 'For Family' value proposition into practice.

Chery South Africa hosted an exclusive starlit viewing party on the tournament's opening night at Johannesburg's Monde Outdoor Plaza, drawing more than 1,320 attendees, including dozens of families with children. A giant LED screen, a dedicated cheering zone, and football-themed photo installations set the stage, with fans waving South African national flags and enjoying local food and drinks. In Ecuador, Chery set up large-scale viewing zones in two supermarket chains and a premium restaurant, drawing over 500 fans per match. Ecuador also featured a 'Carpool Challenge' that invited media to drive the TIGGO 9 in search of former football stars, and a 'Pet Prediction' campaign that correctly forecast all four of the national team's matches—a 100% success rate—with the top post exceeding 1,000 comments.

In Baghdad, Iraq, Chery served as the exclusive automotive sponsor at the 'Palms of Baghdad' entertainment and commercial destination, securing brand visibility throughout the tournament and purchasing tickets to Almasrah Theatre for VIP owners and their families. In Australia, Chery partnered with five major cities to exclusively sponsor FanZone, the country's largest fan gathering, with tailored invitations for brand owners and families. Together, the four markets launched a synchronized wave of celebration, described as a cross-continent, multicultural carnival of football.

Chery says the events reflect its hyper-local user engagement and its 'For Family' value proposition. As the Chery Group's core brand for global family mobility, CHERY lives by the philosophy 'In somewhere, For somewhere, Be somewhere.' The brand cites a track record of leading Chinese passenger vehicle exports for 23 consecutive years, a global user base exceeding five million, and a system of eight R&D centers, 36 manufacturing bases, and more than 2,000 dealerships worldwide as support for this commitment. Chery says it will continue deepening roots in every market, pairing a diverse product lineup and localized service network with meaningful offline experiences.