Chery Launches 'For Family' Value Proposition at AutoChina2026, Targets 10 Million Families by 2030
Chery Automotive CEO Jeff Zhang unveiled the brand's new 'For Family' value proposition at AutoChina2026, committing to serve 10 million global family users by 2030.
4.5 million
10 million
23
What Happened
At AutoChina2026, Chery introduced its 'For Family' value proposition, centered on serving global families with safe, spacious, and intelligent vehicles. The brand aims to grow from 4.5 million to 10 million family users by 2030, leveraging a global network of R&D centers, production bases, and dealers.
- 4.5 million
- 10 million
“Every innovation of ours is driven by one original aspiration — For Family. We believe that a car is never just a means of transportation, but a part of home.”
One family every minute
Based on current global user base of 4.5 million families and 23 years of operations.
Why this matters
This strategy shifts Chery from a traditional automaker to a family-centric global brand, emphasizing safety, space, and smart technology as it aims to more than double its current 4.5 million family user base by 2030.
Terms in This Story
- ADAS
- Advanced Driver Assistance Systems; technologies that help drivers with safety features like lane keeping and automatic braking.
- PHEV
- Plug-in Hybrid Electric Vehicle; a car with both a gasoline engine and a rechargeable battery.
- BEV
- Battery Electric Vehicle; a fully electric car with no gasoline engine.
Summarised from the linked release; details can be imperfect — always verify against the original source.