Chery Names Football Star Robert Lewandowski as Global Brand Ambassador
World-renowned footballer Robert Lewandowski has signed on as Chery's global brand ambassador, aligning with the automaker's 'For Family' values.
over 100 countries
What Happened
At a ceremony in Barcelona, Chery formally appointed Robert Lewandowski as its Brand Global Ambassador. The event included a signing, gift exchange, and key handover of the TIGGO9 CSH vehicle, symbolizing the start of the collaboration.
“I am delighted to partner with a brand that genuinely prioritizes family. We share the same values — putting family first, staying focused, and striving for excellence. I look forward to working with CHERY to bring the 'For Family' philosophy to families around the world.”
Chery, which operates in over 100 countries, said the partnership reinforces its 'For Family' brand philosophy centered on safety, space, and technology. The automaker aims to deliver accessible, smart, and hybrid mobility solutions for families globally.
Why this matters
This partnership marks a significant step in Chery's global expansion strategy, using a high-profile sports figure to promote its family-oriented brand identity across over 100 markets.
Terms in This Story
- Intelligent mobility
- A concept that uses connected and automated technologies to make transportation safer, more efficient, and more convenient.
- Hybrid technology
- A vehicle powertrain that combines an internal combustion engine with an electric motor to reduce fuel consumption and emissions.
Summarised from the linked release; details can be imperfect — always verify against the original source.