Daniel Craig Named New Face of DENZA Ahead of Global Expansion
British actor Daniel Craig is launching a marketing campaign for DENZA, BYD's premium EV brand, as it prepares for global expansion.
- 2026
What Happened
BYD's premium new-energy brand DENZA has appointed British actor Daniel Craig as the face of its new marketing campaign, timed to the brand's global expansion in 2026. Craig will appear in promotional materials and television commercials for key vehicles launching this year, including the upcoming Z9GT shooting brake.
Daniel Craig campaign announced
DENZA Z9GT European debut at Palais Garnier in Paris
The partnership aims to leverage Craig's international recognition to build brand awareness for DENZA as it enters multiple regions including Europe, Latin America, the Middle East and Africa. DENZA is described as the world's first premium brand dedicated solely to new-energy vehicles.
“Daniel Craig represents a powerful combination of strength, sophistication and authenticity. Those qualities resonate deeply with what DENZA stands for. As we bring the brand to the world — across Europe, Latin America, the Middle East and Africa — we are proud to welcome an actor whose presence and character reflect the spirit of DENZA. Together, we want to show how technology, design and emotion”
- Europe
- Latin America
- Middle East
- Africa
Previously from BYD
DENZA had previously announced that the Z9GT would launch in Europe on April 8, offering FLASH Charging that can add hundreds of kilometers in as little as five minutes.
Background drawn from MotorClaw's earlier coverage of BYD's official releases.
Why this matters
The partnership with a globally recognized actor like Daniel Craig helps raise awareness of DENZA as it enters competitive luxury EV markets. For potential buyers, it signals that DENZA aims to combine cutting-edge EV technology with sophisticated design, potentially competing with established luxury brands.
Terms in This Story
- DENZA
- BYD's premium automotive brand focused on new-energy vehicles.
- new-energy vehicles (NEVs)
- Vehicles powered by alternative energy sources such as electricity, hydrogen, or plug-in hybrids.
- shooting brake
- A car body style that combines a coupe-like roofline with a station wagon-style rear cargo area.
Summarised from the linked release; details can be imperfect — always verify against the original source.