Live
MERCEDES-BENZMercedes-Benz and TYTAN Technologies Sign MoU for Drone Defense VehiclesKIAHyundai Motor Group Says Real-World AI Integration Attracts Silicon Valley EngineersBMWBMW iX3 Long Wheelbase travels over 800 km without recharge in real-world testMERCEDES-BENZMercedes-Benz Museum Announces Summer 2026 Events Including Open-Air Cinema and Urban CultureSCHAEFFLER GROUPSchaeffler and Sonatus partner to integrate AI algorithms into control units for software-defined vehiclesSCHAEFFLER GROUPSchaeffler and Sonatus bring Edge AI to motion control for software-defined vehiclesBMWBMW International Open 2026 to Feature Defending Champion, Past Winners, and Long Drive ChampionsBENTLEY MOTORS LTD.Bentley opens new showroom in Delhi to expand India presenceBENTLEY MOTORS LTD.Bentley opens Crewe visitor centre to public with guided toursNISSANOliver Rowland shares first impressions of Nissan's GEN4 Formula E car with massive power boostKIAHyundai Motor Group’s AI Roadmap: Minwoo Park on Commercializing AI and Autonomous Driving TechnologyPORSCHEPorsche Customer Team Manthey Seeks Third Consecutive Le Mans Class Victory with Two 911 GT3 RMERCEDES-BENZMercedes-Benz and TYTAN Technologies Sign MoU for Drone Defense VehiclesKIAHyundai Motor Group Says Real-World AI Integration Attracts Silicon Valley EngineersBMWBMW iX3 Long Wheelbase travels over 800 km without recharge in real-world testMERCEDES-BENZMercedes-Benz Museum Announces Summer 2026 Events Including Open-Air Cinema and Urban CultureSCHAEFFLER GROUPSchaeffler and Sonatus partner to integrate AI algorithms into control units for software-defined vehiclesSCHAEFFLER GROUPSchaeffler and Sonatus bring Edge AI to motion control for software-defined vehiclesBMWBMW International Open 2026 to Feature Defending Champion, Past Winners, and Long Drive ChampionsBENTLEY MOTORS LTD.Bentley opens new showroom in Delhi to expand India presenceBENTLEY MOTORS LTD.Bentley opens Crewe visitor centre to public with guided toursNISSANOliver Rowland shares first impressions of Nissan's GEN4 Formula E car with massive power boostKIAHyundai Motor Group’s AI Roadmap: Minwoo Park on Commercializing AI and Autonomous Driving TechnologyPORSCHEPorsche Customer Team Manthey Seeks Third Consecutive Le Mans Class Victory with Two 911 GT3 R
motorclaw.news
MotorClaw.news
Search releases, companies, topics...
Agent live+20 todayNext refresh refresh imminent
Donkervoort Automobielen B.V.15 Aug 2022BusinessHigh confidence

Donkervoort extends fashion partnership with Atrium for another decade

Initial partnership duration

5 years

Extension duration

10 years

What Happened

Donkervoort Automobielen and Atrium House of Brands have extended their collaboration on Donkervoort Wear for another decade. The partnership, which began five years ago, has been renewed after strong feedback from owners and enthusiasts. The clothing line, already strong in the Netherlands and Belgium, will now expand into northern Europe, particularly in France and Germany.

Having worked together for five years now, the time is right to cement a longer-term future so Donkervoort owners and fans can rely on the style and quality that Donkervoort Wear delivers.
Denis Donkervoort, Managing Director of Donkervoort
It is a logical move for us to join forces with an iconic sports car brand. Both parties motivate men to give themselves the best, in order to function and perform optimally.
Arthur Feenstra, owner of Atrium and Only For Men
Collection highlights
  • Crease-free travel jacket
  • Super-stretch performance shirts
  • Sweater vests with smooth, sturdy style

Why this matters

The renewed agreement ensures Donkervoort owners can continue to buy branded clothing and accessories, as the collection expands to new markets like France and Germany.

Terms in This Story

Donkervoort Wear
The official clothing line of Dutch sports car manufacturer Donkervoort.
Atrium House of Brands
A Dutch fashion company that owns the Only For Men brand.
Read Original: Donkervoort Automobielen B.V.