Donkervoort extends fashion partnership with Atrium for another decade
Donkervoort and Atrium House of Brands have renewed their partnership for Donkervoort Wear for an additional 10 years, expanding into northern Europe.
- 5 years
- 10 years
What Happened
Donkervoort Automobielen and Atrium House of Brands have extended their collaboration on Donkervoort Wear for another decade. The partnership, which began five years ago, has been renewed after strong feedback from owners and enthusiasts. The clothing line, already strong in the Netherlands and Belgium, will now expand into northern Europe, particularly in France and Germany.
“Having worked together for five years now, the time is right to cement a longer-term future so Donkervoort owners and fans can rely on the style and quality that Donkervoort Wear delivers.”
“It is a logical move for us to join forces with an iconic sports car brand. Both parties motivate men to give themselves the best, in order to function and perform optimally.”
- Crease-free travel jacket
- Super-stretch performance shirts
- Sweater vests with smooth, sturdy style
Why this matters
The renewed agreement ensures Donkervoort owners can continue to buy branded clothing and accessories, as the collection expands to new markets like France and Germany.
Terms in This Story
- Donkervoort Wear
- The official clothing line of Dutch sports car manufacturer Donkervoort.
- Atrium House of Brands
- A Dutch fashion company that owns the Only For Men brand.
Summarised from the linked release; details can be imperfect — always verify against the original source.