Gaurav Gupta and MG SELECT Reveal Sculptural Art Version of MG Cyberster
Fashion designer Gaurav Gupta has transformed the MG Cyberster into a moving artwork, combining couture, sculpture, and traditional Indian embroidery.
- 3.2 seconds
- 6 months
What Happened
Gaurav Gupta and MG SELECT unveiled a one-of-a-kind sculptural interpretation of the MG Cyberster on January 17, 2026 at Gaurav Gupta's first menswear flagship store in New Delhi. The electric convertible, capable of accelerating from 0 to 100 km/h in 3.2 seconds, was reimagined through couture sensibilities, featuring brocade patchwork, zari embroidery, and a custom embroidered hood with the Serpent Infinity motif.
“I approached the car as I do couture, shaping it with movement and energy. The Serpent Infinity extends my creative narrative into a new medium.”
“We see MG SELECT as a bridge between automotive engineering and contemporary lifestyle, where a car becomes part of a wider ecosystem of fashion, art and culture.”
Why this matters
The collaboration highlights how automakers are using art and fashion to create emotional connections with customers, expanding the role of a car from transportation to a lifestyle statement.
Terms in This Story
- couture
- High-end custom clothing made to precise measurements and often using luxurious fabrics.
- brocade
- A rich woven fabric with raised patterns, often using gold or silver threads.
- zari embroidery
- Traditional Indian embroidery using metallic thread, often gold or silver.
Summarised from the linked release; details can be imperfect — always verify against the original source.