Hero MotoCorp partners with Distrito Moto to run a 220-plus-touchpoint network across Guatemala
Hero MotoCorp has signed a strategic partnership with ERMAR Sociedad Anónima, which trades as Distrito Moto, to strengthen its presence in Guatemala through a nationwide sales and service network.
- 220+
- 140+
- 100,000+
- 60,000 km
What Happened
Hero MotoCorp said it has formed a strategic partnership with ERMAR Sociedad Anónima, which operates as Distrito Moto, to strengthen its presence in Guatemala and support its long-term growth in Central America. The tie-up pairs Hero MotoCorp's engineering and product expertise with ERMAR's industry experience and local market knowledge. It brings together motorcycles, genuine spare parts, authorised technical service and financing options in one network. The offer targets both new customers and Guatemala's existing Hero owners. Customers also benefit from a five-year or 60,000-kilometre warranty, whichever comes first, subject to applicable terms.
- 220+
- More than 60
- Over 140
“Guatemala is a strategic market where over 100,000 customers have placed their trust in Hero. Our partnership with Distrito Moto, backed by the strength of ILP Group and Distelsa, reinforces our long-term commitment to these riders and our growth ambitions in Latin America. With a global legacy of engineering excellence, world-class products and a proven track record of delivering quality, reliability and customer-centric experiences, Hero is well positioned to create greater value for riders in Guatemala. With the planned introduction of the Hunk 250R, Xpulse 210, Hunk 150 Xtec ABS and Xoom 125, we look forward to meeting the evolving aspirations of Guatemalan customers.”
- Hunk 250R
- Xpulse 210
- Hunk 150 Xtec ABS
- Xoom 125
“Our ambition is to make Hero ownership accessible and rewarding for more Guatemalans. Through competitive pricing, financing options from Solvensa and dedicated customer support, we want riders to feel confident at every step - from choosing their motorcycle to keeping it running reliably.”
The rollout builds on a local campaign, “Guate, estamos aquí para que sigas” — “Guatemala, we're here to keep you moving.” Hero said the campaign reflects the role motorcycles play in helping Guatemalans reach work, support their families and grow their businesses. Initial customer-facing locations include Aguilar Batres, Zona 9, Quo Zona 4 and Eskala Roosevelt. Existing owners can contact Distrito Moto for guidance on authorised service and genuine parts, and customers can call +502 2358-1500 or email [email protected] for information on products, service, parts and financing. Financing is subject to eligibility and applicable terms.
Why this matters
The deal matters most to Guatemala's more than 100,000 existing Hero owners, who gain a route to authorised service and genuine spare parts, and to new buyers who are offered financing options. It also shows Hero leaning on a local partner's market knowledge as it chases long-term growth in Central America rather than building the network alone.
Terms in This Story
- Touchpoint
- A physical or service location where customers can buy vehicles, get them serviced or arrange related services.
- Genuine spare parts
- Parts supplied or authorised by the vehicle manufacturer, as opposed to third-party copies.
- ABS
- Anti-lock braking system: electronics that stop a wheel from locking under hard braking so the rider keeps control.
Summarised from the linked release; details can be imperfect — always verify against the original source.