Hyundai Mobis launches Quad Alliance to commercialize holographic windshield displays by 2029
Hyundai Mobis is partnering with three European companies to mass-produce holographic windshield displays that project driving and infotainment information onto the glass.
- over 10,000 nits
- 92% or higher
- 2029
What Happened
Hyundai Mobis has formed a 'Quad Alliance' with Germany's ZEISS and tesa and France's Saint-Gobain Sekurit to develop and mass-produce Holographic Windshield Displays (HWD). The alliance aims to commercialize HWD by 2029, leveraging each partner's expertise in optics, adhesive films, and automotive glass. Hyundai Mobis will oversee system integration, while ZEISS handles optical design, tesa manages film replication, and Sekurit bonds the film to the windshield.
over 10,000 nitsnits
Twice the brightness of outdoor LED billboards, ensuring clear visibility in daylight.
92% or higher%
Same clear glass level, so the windshield remains transparent.
- Hyundai Mobis: system design, integration, and projector development
- ZEISS: optical design and master HOE film development
- tesa: reliable mass replication of holographic films
- Saint-Gobain Sekurit: precision bonding of film to windshield glass
“Through this core technology that unlocks the future of automotive displays, we will provide differentiated value to our customers.”
Why this matters
This technology could replace traditional screens, allowing drivers to see information without looking away and passengers to enjoy entertainment without distracting the driver.
Terms in This Story
- Holographic Windshield Display (HWD)
- A display that projects information onto the car's windshield using holographic technology, eliminating the need for a separate screen.
- Holographic Optical Element (HOE)
- A special film that redirects light to create holographic images, used in HWD to project images onto the windshield.
- Nits
- A unit of brightness; one nit equals one candela per square meter.
- Infotainment
- A combination of information and entertainment features, such as navigation and video playback, in a vehicle.
Summarised from the linked release; details can be imperfect — always verify against the original source.