Hyundai Motor Group and Exploratorium Open 'Have Fun with Science' Exhibition in Seoul
Hyundai Motor Group has opened 'Have Fun with Science,' a free experiential science exhibition built with San Francisco's Exploratorium, running at Hyundai Motorstudio Seoul through December 15.
- October 6 – December 15, 2026
- 12
- nearly 750,000
- 2032
What Happened
Hyundai Motor Group announced the opening of 'Have Fun with Science,' a free experiential science exhibition developed in collaboration with the Exploratorium, described as San Francisco's world-renowned museum of science, art and human perception. The exhibition runs from October 6 to December 15 at Hyundai Motorstudio Seoul and features 12 interactive experiences. Visitors are invited to experiment with fundamental scientific principles including movement, ecology, light and sound. It gives visitors in Korea the chance to experience hands-on science ahead of the Group's planned experiential science museum.
12
Hands-on exhibits at Hyundai Motorstudio Seoul from October 6 to December 15, 2026
- 12 hands-on exhibits on movement, ecology, light and sound
- Three activity programs using electrical circuits and electronic devices, where visitors connect circuits and explore the principles of electricity
- A Scribbling Machine, available through pre-registration and on-site registration, letting participants build and operate a drawing device powered by rotational motion
- Spin the Night, an evening opening event on October 6 for adult visitors including science museum communities and Hyundai Motorstudio Seoul membership customers
- Science of Cocktails, where guests enjoy cocktails accompanied by scientific explanations
- Take Apart, where participants disassemble everyday electronic devices
The Exploratorium is founded by physicist Frank Oppenheimer at Pier 15 on San Francisco's Embarcadero.
A science pop-up exhibition is held at Hyundai Motorstudio Goyang.
Hyundai Motor Group establishes its strategic partnership with the Exploratorium.
'Have Fun with Science' opens at Hyundai Motorstudio Seoul and runs to December 15.
The Group's planned experiential science museum is scheduled to open at the Global Business Complex (GBC) in Seoul's Gangnam Business District.
“The experiential science museum planned for GBC is being developed to foster curiosity and help create a new foundation for science education. As part of this process, we are sharing elements of the museum throughout its development and listening closely to feedback from visitors. We hope more people will have the opportunity to experience hands-on science content, spark their curiosity about science and discover the joy of creative exploration.”
The Group and the Exploratorium share a belief that curiosity, creativity and hands-on learning can inspire new ways of understanding the world. The Exploratorium pioneered a hands-on approach to science education based on the idea that people learn science by doing rather than simply observing, and welcomes nearly 750,000 visitors each year. It is recognized as a leading model for science education and has influenced interactive science museums worldwide, expertise that underpins its long-term partnership with the Group. The exhibition is designed to gather visitor comments and reactions to help inform content for the Group's new science museum.
“Prototyping is foundational to how we develop experiences, and we're excited to bring these exhibits to the community — to learn from them, and with them, as we shape the future museum.”
Why this matters
The show is a preview and a testing ground for the experiential science museum Hyundai Motor Group plans to open in 2032 at its Global Business Complex in Seoul's Gangnam district, and visitor reactions will be used to shape that museum's content. It also gives visitors in Korea free, hands-on access to scientific experiments rather than a traditional look-and-observe display.
Terms in This Story
- experiential exhibition
- A display or museum-style show designed to be interacted with, so visitors touch exhibits, run experiments and take part rather than only observe.
- Global Business Complex (GBC)
- A large landmark development project; in this case, Hyundai Motor Group's future development at the core of Seoul's Gangnam Business District.
Summarised from the linked release; details can be imperfect — always verify against the original source.