KG Mobility Holds Global Launch for Musso Pickup in Turkey, Its Top Export Market
KG Mobility launched the Musso pickup in Turkey at an event attended by 170 dealers and media from 31 countries, aiming to boost global sales.
13,337
6,082
over 50%
What Happened
KG Mobility held the first global launch for the Musso pickup in Turkey, its largest export market, on April 28-29. Around 170 dealers, journalists, and influencers from 31 countries attended the event, which included test drives on highways and off-road routes. Chairman Jea Sun Kwak directly communicated export plans and product strategy in interviews with media.
over 50%
Musso accounted for more than 50% of Korea's pickup market through March 2026.
“The Musso has been receiving positive responses in the market, recording more than a 50% share of Korea’s pickup market through March, and we believe it has strong competitiveness in overseas markets as well.”
Why this matters
The launch underscores KG Mobility's push to expand exports, as Turkey is its largest market with over 13,000 units exported last year, and the Musso already holds over 50% of Korea's pickup share.
Terms in This Story
- Pickup truck
- A light-duty truck with an open cargo bed.
Summarised from the linked release; details can be imperfect — always verify against the original source.