Škoda Auto returns as UCI Mountain Bike World Championships partner for second year
Škoda Auto will again be official partner of the 2026 UCI Mountain Bike World Championships in Val di Sole, showcasing its all-electric models to fans.
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What Happened
The 2026 UCI Mountain Bike World Championships will take place in Val di Sole, Italy, from 26 to 30 August, returning to the Trentino venue for the fourth time since 2008. Riders in elite, junior, under-23 and mixed relay categories will compete for 17 UCI World Championship titles and the iconic rainbow jerseys. The event also includes an entertainment programme with concerts, stunt shows and a closing celebration.
- Cross-country Olympic
- Cross-country short track
- Cross-country team relay
- Downhill
- E-mountain bike cross-country
As official partner for a second year, Škoda Auto will present its full all-electric model range — the new Peaq, the new Epiq city SUV crossover, the Enyaq and the Elroq — at selected locations along the courses and in fan zones. The carmaker will also supply the 'hot seat', finished in Škoda livery, for the provisional downhill leader, and its Enyaq-based mobile café will be on site. Fans can follow the event via WeLoveCycling.com and Škoda's social media channels, with reports from former mountain bike racer Tereza Vlk Huříková and cycling enthusiast Melanie Bianchi. Competitions offer prizes including entry to the Škoda Experience programme, with mountain bike rides, rafting and test drives of all-electric models.
“Cycling is a central pillar of Škoda Auto’s long-term sponsorship strategy. Our continued support for the UCI Mountain Bike World Championships reflects our long-standing connection to the sport and our passion for cycling. The championship also provides a great opportunity to connect with fans and showcase our all-electric model range. Above all, mountain bikes are a natural fit with Škoda’s spir”
Cycling has been part of Škoda Auto's heritage since the company began producing bicycles in Mladá Boleslav in 1895. Today, it supports major international events including the Tour de France, La Vuelta and the UCI Gravel World Championships, as well as amateur races such as L’Étape by Tour de France. The UCI Mountain Bike World Championships is a further expression of that long-standing commitment.
Previously from Skoda Auto a.s.
Škoda Auto started production of its new Peaq electric SUV at Mladá Boleslav in early August, making it the third fully electric model on the line. The company is also returning as Official Main Partner of the Tour de France Femmes for a fifth year, with a fleet of 75 electrified vehicles.
- Škoda starts production of new Peaq electric SUV at Mladá Boleslav
- Skoda Auto returns for fifth year as Tour de France Femmes Official Main Partner
Background drawn from MotorClaw's earlier coverage of Skoda Auto a.s.'s official releases.
Why this matters
For a beginner, this shows how carmakers use major sporting events to promote electric vehicles. Škoda is showcasing its full EV range to a global cycling audience, reinforcing a brand identity built on exploration and active lifestyles. The event also underscores Škoda's deep roots in cycling, which began with bicycle production in 1895.
Terms in This Story
- UCI
- Union Cycliste Internationale, the international governing body for cycling.
- Rainbow jersey
- A distinctive jersey with rainbow stripes worn by the reigning world champion in a cycling discipline.
Summarised from the linked release; details can be imperfect — always verify against the original source.