Skoda Auto returns for fifth year as Tour de France Femmes Official Main Partner
Skoda Auto is back as Official Main Partner of the Tour de France Femmes avec Zwift for a fifth year, bringing a fleet of 75 electrified vehicles and two all-electric models to the race.
- almost 120 million
- 190
- 75
- 16
What Happened
Skoda Auto has confirmed it will support the Tour de France Femmes avec Zwift as Official Main Partner for the fifth year. The carmaker has backed the women's race since its inaugural edition in 2022. This year it will provide a fleet of 75 electrified vehicles, primarily comprising Superb iV plug-in hybrids and all-electric Enyaq models. Skoda is also the long-standing sponsor of the green jersey worn by the leader of the points classification, and Skoda Design has created a green crystal trophy for the classification winner incorporating elements of the brand's Modern Solid design language.
“The Tour de France Femmes avec Zwift is the peak of women's cycling, combining elite sporting performance with thrilling emotion. Last year, it attracted almost 120 million fans across 190 countries worldwide, and Škoda Auto is proud to return as the Official Main Partner for the fifth time. Our presence will be even more eye-catching this year, thanks to the bold colours accompanying the launch o”
Two all-new Škoda models will be on show. Race Director Marion Rousse will use the new all-electric Škoda Peaq as the Red Car – a mobile command centre from which she will oversee the race. The Epiq SUV crossover will feature in the Tour's publicity caravan as part of the 'Ooooh, that's Epiq' campaign, with its distinctive visuals also appearing on jerseys and a range of merchandise. Fans can engage through the Epiq Moments initiative on the Škoda WeLoveCycling platform, which combines race coverage, behind-the-scenes features and competitions; race favourite Katarzyna 'Kasia' Niewiadoma-Phinney will share insights directly from the peloton.
Škoda's history begins with bicycle production.
Becomes Official Main Partner of the inaugural Tour de France Femmes.
Becomes official partner of the UCI Mountain Bike World Championships and the UCI Gravel World Championships.
Beyond the Tour de France Femmes, Škoda supports 16 top-level A.S.O. events annually – including the Tour de France, La Vuelta and Paris–Roubaix – under a partnership that runs until 2028. Since 2025, the carmaker has also been an official partner of the UCI Mountain Bike World Championships and the UCI Gravel World Championships. It supports races for amateur riders as well, including several editions of L’Étape by Tour de France held around the world.
Previously from Skoda Auto a.s.
Škoda Auto's involvement with the Tour de France Femmes extends a broader cycling programme previously covered by MotorClaw. Earlier coverage noted that Škoda marked 23 years as main partner of the Tour de France, with its electric flagship Peaq serving as the Race Director's Red Car and the Epiq crossover making its public debut at that race. Škoda also presented a crystal trophy designed by its design team to Tadej Pogačar, winner of the 113th Tour de France.
- Skoda Auto marks 23 years as Tour de France main partner; new electric Peaq to serve as Red Car
- Tadej Pogačar Awarded Škoda-Designed Crystal Trophy at Tour de France
Background drawn from MotorClaw's earlier coverage of Skoda Auto a.s.'s official releases.
Why this matters
The sponsorship gives Skoda Auto a global showcase for its electric push: last year's race drew almost 120 million fans across 190 countries. With the all-electric Peaq serving as the Race Director's Red Car and the Epiq SUV in the publicity caravan, the carmaker is pairing its EV lineup with cycling's biggest women's event. The partnership also underlines Skoda's long-running cycling engagement, which began with bicycles in 1895 and continues through 202…
Terms in This Story
- plug-in hybrid
- A vehicle that combines an internal combustion engine with a battery that can be recharged from an external power source, allowing short all-electric driving.
- all-electric
- A vehicle powered entirely by electricity stored in a battery, with no internal combustion engine.
- peloton
- The main group of cyclists riding closely together in a road race, saving energy through drafting.
- publicity caravan
- A procession of sponsor vehicles that travels ahead of a cycling race, entertaining spectators and promoting brands.
Summarised from the linked release; details can be imperfect — always verify against the original source.