Lamborghini and Xerjoff Launch New Perfume Collection Inspired by Supercar DNA
What Happened
The collection comprises three fragrances – Avanguardia, Fierezza and Perseveranza – each inspired by values that define the DNA of both brands. The compositions are developed through a design approach reminiscent of the automotive industry: a balance between aesthetics and function; research into materials and ingredients; layering of sensations; and a strong visual identity. The packaging features Lamborghini's hexagonal motif and cockpit-inspired details, and each box contains a fragment of leather from Lamborghini's Selleria department.
- Avanguardia: embodies pioneering spirit and the drive toward the future.
- Fierezza: conveys identity and pride, expressing expressive power of design.
- Perseveranza: reflects determination and continuity of research.
“This collaboration with Xerjoff is rooted in the sharing of values deeply embedded in our DNA: excellence, research, and attention to detail. Unique projects such as this allow Automobili Lamborghini to extend its vision beyond the automotive sphere and reach fans through exclusive products and experiences.”
Why this matters
This collaboration extends Lamborghini's brand into luxury lifestyle products, allowing fans to experience the brand's values through a new sensory dimension.
Terms in This Story
- Haute perfumery
- High-end, luxury perfume making with emphasis on craftsmanship and exclusivity.
- Selleria
- Lamborghini's bespoke leather workshop that offers custom interior options.
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