Lamborghini appoints Francesco Milicia as Marketing Director
Francesco Milicia will become Lamborghini's Marketing Director on September 1, 2026, succeeding Christian Mastro.
- 2026
- 2005
- 2012
- 2015
What Happened
Automobili Lamborghini has appointed Francesco Milicia as Marketing Director, effective 1 September 2026. He succeeds Christian Mastro, who has transitioned to the role of CEO of Automobili Lamborghini America. Milicia will lead the brand's global marketing strategy and help consolidate its positioning across international markets.
“We welcome Francesco Milicia to Lamborghini as Marketing Director. His managerial experience, gained in an environment of excellence such as Ducati, combined with the international vision and strategic expertise he has developed throughout his career, will make a valuable contribution to the further strengthening of the brand's positioning and to supporting the development of our global marketing ”
“Joining Automobili Lamborghini is an honour and a privilege. I have always admired the brand and I am thrilled to contribute to the journey of a company that inspires people around the world through innovation, audacity and uncompromising excellence. I look forward to working alongside the Lamborghini team, learning from their experience and contributing together to writing the next chapter of the”
Why this matters
This appointment brings a leader with international experience from Ducati and Asia to shape Lamborghini's global marketing strategy. For a luxury brand like Lamborghini, marketing leadership is key to maintaining its exclusive positioning and connecting with customers worldwide.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
- ICE
- Internal combustion engine, the conventional petrol or diesel engine type.
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