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Live2026-09-12 07:52 UTC+0 todayUpdated
Automobili Lamborghini S.p.A.By Software & SDV

Lamborghini Launches Immersive App for Apple Vision Pro with Four Models

Lamborghini releases a new app for Apple Vision Pro, letting users explore four models in spatial computing, including the Urus SE Performante before its physical debut.

Featured models
4

What Happened

Lamborghini has launched a new app for Apple Vision Pro that uses spatial computing to provide an immersive exploration of its vehicles. The app features ultra-high-resolution displays to showcase Lamborghini's craftsmanship and technology in never-before-seen detail.

Users can view 3D streamlines illustrating aerodynamics, explore original sketches from Centro Stile, and listen to engine sounds through Spatial Audio. The experience goes beyond the exterior to reveal the technical heart of each car.

Featured models at launch
  • Temerario
  • Revuelto
  • Urus SE
  • Urus SE Performante
“Apple Vision Pro allows us to share the raw emotion and engineering brilliance of Lamborghini in a way that feels completely natural, yet utterly magical.”
— Tim Bravo, Director of Communications at Automobili Lamborghini

Previously from Automobili Lamborghini S.p.A.

Lamborghini recently unveiled the Urus SE Performante, a plug-in hybrid Super SUV with 812 CV, on July 1, 2026. Today's app allows digital exploration of the vehicle before its physical debut.

Background drawn from MotorClaw's earlier coverage of Automobili Lamborghini S.p.A.'s official releases.

Why this matters

The app offers an unprecedented digital experience for car enthusiasts and potential buyers, allowing them to explore Lamborghini craftsmanship in immersive detail. It provides early access to the Urus SE Performante before its Goodwood debut, leveraging spatial computing to showcase engineering and design.

Terms in This Story

spatial computing
Technology that blends digital content with the physical world, allowing users to interact with 3D objects in a real environment.
Spatial Audio
An audio technology that creates an immersive sound experience by simulating sound from all directions.
Centro Stile
Lamborghini's in-house design studio responsible for the styling of its vehicles.
Read Original: Automobili Lamborghini S.p.A.

Summarised from the linked release; details can be imperfect — always verify against the original source.

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