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Live2026-09-12 06:46 UTC+0 todayUpdated
Automobili Lamborghini S.p.A.By Business

Lamborghini showcases new Urus SE 'Tettonero' Capsule at Motor Valley Fest 2026

Lamborghini displays the limited-edition Urus SE plug-in hybrid and leaders discuss innovation at the eighth Motor Valley Fest in Modena from May 28-31.

Limited edition units
630
Power output
800 CV

What Happened

Automobili Lamborghini is participating in the eighth Motor Valley Fest in Modena, showcasing the new Lamborghini Urus SE 'Tettonero' Capsule in Viola Pasifae. The limited collection of 630 units of the 800 CV plug-in hybrid was unveiled during Milan Design Week and features six color combinations developed with Ad Personam. Company executives are also taking part in panel discussions on heritage, smart factories, and customer experience, as well as talent talks for students.

“Over the years, Motor Valley Fest has provided a key opportunity to re-evaluate the status of this unique ecosystem, where expertise, industrial culture and innovation coexist and grow thanks to the companies that have their roots here. It is essential we continue working together as one entity to fully unlock the enormous potential of the Motor Valley. We must continue strengthening its internati”
— Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini
Production Run

630units

for the Urus SE 'Tettonero' Capsule PHEV.

Lamborghini's Motor Valley Fest 2026 Activities

  1. 28 May

    CEO Stephan Winkelmann participates in Motor Valley brands Top Table.

  2. 28 May

    Giuliano Cassataro, Head of After Sales, joins Heritage & Classic Car roundtable.

  3. 29 May

    Ranieri Niccoli, Chief Manufacturing Officer, participates in Smart Factory fireside chat.

  4. 29 May

    Andrea Puggelli, Head of Brand Strategy and Customer Journey, joins panel on Customer Experience.

Why this matters

The festival underscores Lamborghini's role in promoting the Motor Valley ecosystem and attracting global talent and investment to Italian automotive excellence.

Terms in This Story

Motor Valley
A region in northern Italy known for its high concentration of luxury automotive manufacturers.
CV
Cavalli vapore, the Italian abbreviation for horsepower.
PHEV
Plug-in hybrid electric vehicle, combining an internal combustion engine with a rechargeable battery.
Ad Personam
Lamborghini's personalization program allowing customers to customize their vehicles.
Read Original: Automobili Lamborghini S.p.A.

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